We recently received the seal of approval for our best practice and compliance with the high standards of JICWEBS DTSG (Digital Trading Standard Group) principles.
JICWEBS is the UK’s joint industry committee for web standards and is recognised widely for its efforts to encourage guidance, trust and transparency in the digital advertising industry.
BRAND SAFETY – WHY IT’S IMPORTANT
The UK Brand Safety seal focuses on minimising the risk of ad placement and gives brands the reassurance they need when investing in online advertising. When trading with a DTSG certified company, the client can be confident their brand is protected, and the relevant steps are being taken to ensure total brand safety.
Understanding these standards is essential for any marketer using Programmatic advertising to support their campaigns. It’s a hot topic in the industry as many companies have experienced a lack of transparency with their partners and have subsequently fallen into the trap of inappropriate ad placement. This means their media or digital ads have appeared next to content that has high traffic, but may be harmful for their brand to associate with.
TRADE WITH CONFIDENCE
With so much uncertainty surrounding Programmatic advertising, our newly verified status will give you piece of mind your brand is in safe hands when you partner with us.
We are the only Education agency or media company to be verified by JICWEBS, and working with us means you can be confident in your investment and positive we’re compliant to the highest standards, recognised by the DTSG.
Want to find out more? Download our slides explaining more about the importance of brand safety, viewability and ad fraud.