Through a partnership with The Student Room, the world’s largest student site, Ernst & Young was shortlisted for ‘Best use of Social Media Platform’ at the first ever industry Awards for Social Media in Graduate Recruitment on 12th January 2012, Dexter House, East London.
Through implementing an eleven month social media campaign with The Student Room, Ernst & Young reached out to over 50,000 Russell Group Students actively looking for a career in finance. Starting on 1st August 2010 the campaign saw over 11,692,000 views and 200 applications for the Degree program.
Jamie O’Connell, Marketing Director, The Student Room said “We are thrilled Ernst & Young was shortlisted for ‘Best use of Social Media’ for the recruitment campaign on The Student Room. Social media is becoming an ever increasing tool in recruiting high calibre candidates and we are delighted organisations are entering into conversation with The Student Rooms’ 4.5 million unique users each month”
As part of the campaign a live Q and A was established on the site enabling Ernst & Young to communicate with each student directly. Questions were answered about the Degree program on offer at Lancaster University as well as broader questions about a career in finance.
Following its success, Ernst & Young signed up for a second recruitment campaign with The Student Room. Starting on 28th August 2011, lasting twelve months, the campaign is currently live on The Student Room site.
For more media information: Hearson Communications