WHAT MADE STUDENTS WORRY AND WHY THEY’RE UNCERTAIN ABOUT THEIR FUTURE
With A-level Results Day today, students across the UK are experiencing an array of emotions from excitement to terror. Being the UK’s largest online student community, The Student Room delved into student sentiment to explore how they’re feeling about their results and the impact of receiving their grades.
THE PREDICTIONS YOU NEED TO KNOW FOR THIS YEAR'S RESULTS DAY
We were recently invited to attend an exam board briefing where we got the low-down on this year’s anticipated media predictions for Results Day.
We’re sharing key insights from our experience with you, so you can you can get a flavour of where the media interest lies and shape up your Results Day PR.
THE ANSWER TO DIRE MARKETING QUESTIONS
Students are better switched-on to the marketing world than ever. With advertising being selected as the least influencing factor in their spending, young people are becoming more and more wise to generic advertising. Calling for marketeers to become more unique and personalised with their approach.
UTILISING A TSR OFFICIAL REP TO DRIVE AUTHENTIC CONVERSATION
The National Careers Service is an organisation that provides free, up-to-date, impartial information on careers, skills and the labour market in England. They came to The Student Room looking for ways to reach a wider student audience and encourage interaction from more young people looking for support with their career.
TIPS FOR CLEARING FROM TONY LYONS
By Tony Lyons, Head of Commercial Marketing at TSR.
“I suppose I’m becoming a little bit of an old hand at this Clearing thing; it’s hard to believe I’m on my third at TSR and have experienced four in various roles at universities, including Head of Marketing.
WHEN AND HOW TO ENGAGE STUDENTS EARLY-ON
Although there is the dooming deadline date in January for university applications, the many steps students go through before applying will get them researching far before then.
OUR TRANSPARENT PARTNERSHIP WITH NOTTINGHAM TRENT UNIVERSITY
The very least advertisers should expect when they commission a campaign is that it will be seen. But in the competitive digital market too often this isn’t the case. Integral Ad Science report that as much as half of all advertising goes unseen, giving meticulously crafted messages little chance to connect.
INSIGHTS FROM OUR PARTNERSHIP WITH ASTON UNIVERSITY
Every marketer wants to squeeze maximum value from their budget but buying cheap programmatic advertising is not always the way to do this. Ads will be served widely but not necessarily to the intended audience.
WHAT STUDENTS DETERMINE VALUE FOR MONEY
We surveyed a sample of over 1,000 students to understand their attitude towards university fee reform. This report shares key insights into the narrowing of provision, commercialisation of universities and student purchase rationale.
HOW TO DEPLOY AN EFFECTIVE CAMPAIGN WITH CARE AND CONFIDENCE
Programmatic advertising is an attractive proposition for brands. Purchasing ads automatically with the use of data is not only efficient but when used accurately can empower advertisers to build sophisticated campaigns seen by more of the people they want to reach. So why does programmatic advertising still get such a bad rap?