Archive for Marketing

WHEN POSTGRADUATE APPLICANTS MAKE THEIR DECISIONS

LIFTING THE LID OFF THE PG APPLICANT CYCLE

When do postgraduate students make their decisions?

Postgraduate (PG) education is more popular than ever, but with open applications all year round, how do we know when applicants make the decision to stay in education?

We’ve pulled key insights from activity on The Student Room and combined it with data from our annual Options report to lift the lid on the PG applicant cycle and give you a unique window into their behaviour. Continue reading

WHAT IS BRAND SAFETY AND HOW DOES IT IMPACT YOUR MEDIA CAMPAIGN?

A GROWING ISSUE IN THE DIGITAL MARKETING INDUSTRY

How brand safety affects your media campaign

As technology evolves, more marketers are investing in online advertising to support their digital campaigns. Due to the programmatic nature of much of digital advertising, companies are encouraged to hand the keys over to agencies or partners that use different algorithms to control the placement of their media. Continue reading

HOW WIDENING PARTICIPATION STUDENTS THINK, FEEL AND BEHAVE

INSIGHTS TO INFORM TAILORED COMMUNICATIONS AND OUTREACH PROGRAMMES

HOW WIDENING PARTICIPATION STUDENTS THINK FEEL AND BEHAVE

Widening Participation (WP) students are three times more likely to be put off going to university due to the cost of university fees. We carried out qualitative and quantitative research investigating how WP students think, feel and behave when making decisions about higher education. Continue reading

HOW CAN PREVIEW TEXT MAXIMISE YOUR OPEN RATES?

TOP TIPS TO OPTIMISE YOUR EMAIL PRE-HEADERS

How can preview text maximise your open rates?

At The Student Room we send over 55 million emails a year, so we understand how much time and thought goes into crafting the perfect marketing email. If your open rates are low however, that effort can soon go to waste. A recent study by Litmus stated informative or optimised preview text can increase the open rate up to 45%. Continue reading

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