Archive for Marketing

WE NEED TO TALK ABOUT PROGRAMMATIC ADVERTISING

HOW TO DEPLOY AN EFFECTIVE CAMPAIGN WITH CARE AND CONFIDENCE

Why programmatic?

Programmatic advertising is an attractive proposition for brands. Purchasing ads automatically with the use of data is not only efficient but when used accurately can empower advertisers to build sophisticated campaigns seen by more of the people they want to reach. So why does programmatic advertising still get such a bad rap? Continue reading

THREE SIMPLE STEPS TO ENSURE OPEN DAY SUCCESS

WHAT RESONATES WITH STUDENTS AND STICKS

three simple steps to ensure open day success

As open day season approaches, we turned to our community of over 10 million monthly users to understand students’ perceptions of these key conversion events, and how significant they are when deciding their next steps. Continue reading

DON’T SACRIFICE YOUR PRINCIPLES FOR YOUR PRODUCT

WHAT IT TAKES TO MAKE YOUR BRAND RESONATE WITH YOUNG PEOPLE

Don't sacrifice your principles for your product

Millenials are more marketing savvy than ever. Gone are the days of sleek and polished advertising that may have appealed to previous generations. Instead, young people respond to authenticity and honesty, as well as brands that share their values.

Continue reading

THE VALUE OF THE ‘LURKER’

COULD INTERACTION BE OVERRATED?

Consider the lurker

We’re always talking about how important it is to engage our users to increase brand awareness, but do you ever consider the engagement from people who don’t interact with your content directly? Continue reading

WHEN POSTGRADUATE APPLICANTS MAKE THEIR DECISIONS

LIFTING THE LID OFF THE PG APPLICANT CYCLE

When do postgraduate students make their decisions?

Postgraduate (PG) education is more popular than ever, but with open applications all year round, how do we know when applicants make the decision to stay in education?

We’ve pulled key insights from activity on The Student Room and combined it with data from our annual Options report to lift the lid on the PG applicant cycle and give you a unique window into their behaviour. Continue reading

WHAT IS BRAND SAFETY AND HOW DOES IT IMPACT YOUR MEDIA CAMPAIGN?

A GROWING ISSUE IN THE DIGITAL MARKETING INDUSTRY

How brand safety affects your media campaign

As technology evolves, more marketers are investing in online advertising to support their digital campaigns. Due to the programmatic nature of much of digital advertising, companies are encouraged to hand the keys over to agencies or partners that use different algorithms to control the placement of their media. Continue reading

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