Archive for Marketing

HOW STUDENTS ARE FEELING ABOUT RESULTS DAY 2018

WHAT MADE STUDENTS WORRY AND WHY THEY’RE UNCERTAIN ABOUT THEIR FUTURE

With A-level Results Day today, students across the UK are experiencing an array of emotions from excitement to terror. Being the UK’s largest online student community, The Student Room delved into student sentiment to explore how they’re feeling about their results and the impact of receiving their grades. Continue reading

MEDIA PREDICTIONS – RESULTS DAY 2018

THE PREDICTIONS YOU NEED TO KNOW FOR THIS YEAR'S RESULTS DAY

We were recently invited to attend an exam board briefing where we got the low-down on this year’s anticipated media predictions for Results Day.

We’re sharing key insights from our experience with you, so you can you can get a flavour of where the media interest lies and shape up your Results Day PR.

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HOW THE NATIONAL CAREERS SERVICE REACHED A WIDER STUDENT AUDIENCE

UTILISING A TSR OFFICIAL REP TO DRIVE AUTHENTIC CONVERSATION

The National Careers Service is an organisation that provides free, up-to-date, impartial information on careers, skills and the labour market in England. They came to The Student Room looking for ways to reach a wider student audience and encourage interaction from more young people looking for support with their career.
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WHAT NO ONE TELLS YOU ABOUT THE VIEWABILITY OF YOUR ADS

OUR TRANSPARENT PARTNERSHIP WITH NOTTINGHAM TRENT UNIVERSITY

what no one tells you about the viewability of your ads

The very least advertisers should expect when they commission a campaign is that it will be seen. But in the competitive digital market too often this isn’t the case. Integral Ad Science report that as much as half of all advertising goes unseen, giving meticulously crafted messages little chance to connect. Continue reading

WE NEED TO TALK ABOUT PROGRAMMATIC ADVERTISING

HOW TO DEPLOY AN EFFECTIVE CAMPAIGN WITH CARE AND CONFIDENCE

Why programmatic?

Programmatic advertising is an attractive proposition for brands. Purchasing ads automatically with the use of data is not only efficient but when used accurately can empower advertisers to build sophisticated campaigns seen by more of the people they want to reach. So why does programmatic advertising still get such a bad rap? Continue reading

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