65% OF STUDENTS VISIT THREE OR MORE OPEN DAYS
We surveyed over 1,000 students to understand their perceptions of university open days and how valuable they are in their decision-making process. Focusing on the experiences of current undergraduates, this report reveals interesting and actionable insights you can use to drive attendance to your open days and increase satisfaction from applicants.
WHAT IT TAKES TO MAKE YOUR BRAND RESONATE WITH YOUNG PEOPLE
Millenials are more marketing savvy than ever. Gone are the days of sleek and polished advertising that may have appealed to previous generations. Instead, young people respond to authenticity and honesty, as well as brands that share their values.
THE CHANGES IN MOBILE-FIRST INDEXING AND HOW IT IMPACTS YOUR SEO
With Google’s ongoing mission to make the web more mobile-friendly, they have decided to transition to mobile-first indexing.
COULD INTERACTION BE OVERRATED?
We’re always talking about how important it is to engage our users to increase brand awareness, but do you ever consider the engagement from people who don’t interact with your content directly?
LIFTING THE LID OFF THE PG APPLICANT CYCLE
Postgraduate (PG) education is more popular than ever, but with open applications all year round, how do we know when applicants make the decision to stay in education?
We’ve pulled key insights from activity on The Student Room and combined it with data from our annual Options report to lift the lid on the PG applicant cycle and give you a unique window into their behaviour.
A GROWING ISSUE IN THE DIGITAL MARKETING INDUSTRY
As technology evolves, more marketers are investing in online advertising to support their digital campaigns. Due to the programmatic nature of much of digital advertising, companies are encouraged to hand the keys over to agencies or partners that use different algorithms to control the placement of their media.
THE ONLY EDUCATION AGENCY OR MEDIA COMPANY TO BE DTSG VERIFIED FOR BRAND SAFETY
We recently received the seal of approval for our best practice and compliance with the high standards of JICWEBS DTSG (Digital Trading Standard Group) principles.
THE NATURAL DESTINATION FOR STUDENTS
The Department for Education published a report and two research papers to explore what tools and information young people and their advisors use in order to make important life decisions around careers and education.
INSIGHTS TO INFORM TAILORED COMMUNICATIONS AND OUTREACH PROGRAMMES
Widening Participation (WP) students are three times more likely to be put off going to university due to the cost of university fees. We carried out qualitative and quantitative research investigating how WP students think, feel and behave when making decisions about higher education.
THE STEPS TO MARKETING NIRVANA
By Kyle Campbell, Content Marketing Officer, Aston University
Last week I shared some of the key milestones we’re taking to transform our lead nurturing strategy at Aston but it doesn’t stop there.