Archive for Marketing

HOW CAN PREVIEW TEXT MAXIMISE YOUR OPEN RATES?

TOP TIPS TO OPTIMISE YOUR EMAIL PRE-HEADERS

How can preview text maximise your open rates?

At The Student Room we send over 55 million emails a year, so we understand how much time and thought goes into crafting the perfect marketing email. If your open rates are low however, that effort can soon go to waste. A recent study by Litmus stated informative or optimised preview text can increase the open rate up to 45%. Continue reading