So what does your job actually involve? Tell us all about it!
A very good question. I run the department responsible for three major areas of The Student Room Group: community, content and communications. My team are champions for students, we grow our big communities by shouting about their uses to reach every student in the UK. We’re also champions of building brand, design, editorial, marketing and explaining why our products are so amazing to our clients. It also involves tea. Lots of tea. And a cow called Oi! Chantelle!
What's the most unique part of your role at The Student Room?
Dressing up as a gnome. On top of that, working with a very talented team of the industry’s finest at the heart of one of the best and fastest growing communities in the UK. My team is an eclectic, creative mix of social media experts, designers and editors, marketers and our sixty nationwide student volunteers. I’ve always loved working with the UK’s youth in online communities, so being at the coal face of the UK’s largest youth community is awesome. Communities bring out the best in people and I love being a part of that.
What do you find most exciting about working in the student & youth market?
Being introduced by our volunteer team to a new cocktail called “Bin on the Beach”. I would tell you the top secret ingredients, but then I’d have to kill you... that’s if the cocktail doesn’t do the job first. Young people have a passion and intelligence that's entirely unique to them. They lead the way for us and people should listen to them more because what they say is exciting and usually right. Personally, I could listen to their creative ideas and enthusiasm all day – and I really enjoy helping to match that up with other organisations like brands and higher education institutions.
If you could give your student self one piece of advice what would it be?
Do Art and English for A-level, fool! It's what you're best at, it’s what you love, and they’re both highly valuable - don't listen to the people who tell you they aren’t. I’d also advise young Jack the lad not to gel his hair into a side parting. Seriously though, the selection of A-level subjects (or the equivalent like IB or SQA) is so important and the UK is still guilty of giving poor advice to our students. If The Student Room existed in my day, I would have made much better choices at A-level that would have engaged me better and helped me longer term too.