The very least advertisers should expect when they commission a campaign is that it will be seen. But in the competitive digital market too often this isn’t the case. Integral Ad Science report that as much as half of all advertising goes unseen, giving meticulously crafted messages little chance to connect.
Every marketer wants to squeeze maximum value from their budget but buying cheap programmatic advertising is not always the way to do this. Ads will be served widely but not necessarily to the intended audience.
We surveyed a sample of over 1,000 students to understand their attitude towards university fee reform. This report shares key insights into the narrowing of provision, commercialisation of universities and student purchase rationale.
Programmatic advertising is an attractive proposition for brands. Purchasing ads automatically with the use of data is not only efficient but when used accurately can empower advertisers to build sophisticated campaigns seen by more of the people they want to reach. So why does programmatic advertising still get such a bad rap?
We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into what they purchase in preparation for university.
As open day season approaches, we turned to our community of over 10 million monthly users to understand students’ perceptions of these key conversion events, and how significant they are when deciding their next steps.
We surveyed over 1,000 students to explore their experiences of university advice in schools and colleges and understand what they wanted to be told before going through the decision-making process.
We surveyed over 1,000 students to understand their perceptions of university open days and how valuable they are in their decision-making process. Focusing on the experiences of current undergraduates, this report reveals interesting and actionable insights you can use to drive attendance to your open days and increase satisfaction from applicants.