THE VALUE OF CONTENT MARKETING
By the team at Havas Education.
Do universities think enough about what their future customers need? Recent studies suggest they don’t; students feel unprepared when they join university and not satisfied with the product when they leave. What to do? This is a massive topic, so we will address one part of the challenge: the art of selling a university.
THE UNIVERSITY OF EAST ANGLIA’S CONTENT PARTNERSHIP WITH TSR
The Student Room is the natural destination for ambitious, inquisitive and high-achieving young people; with 7.5m+ students exploring options and finalising decisions monthly.
TOP TIPS TO OPTIMISE YOUR EMAIL PRE-HEADERS
At The Student Room we send over 55 million emails a year, so we understand how much time and thought goes into crafting the perfect marketing email. If your open rates are low however, that effort can soon go to waste. A recent study by Litmus stated informative or optimised preview text can increase the open rate up to 45%.
INSIGHTS AND TRENDS FROM OVER 11,000 STUDENTS
Each year we survey thousands of students to discover their perceptions of the options available to them after school, college or university to give you a unique insight into their decision-making journey.
COMPETITIVE SALARY AND 26 DAYS HOLIDAY (INCLUDING BIRTHDAY)
The Student Room is one of the UK’s leading youth communities, with 6.5 million visitors a month and winner of Lovie and Ed Tech awards for Best Youth Site and innovation in social learning. We want every student in the UK to use our community frequently and be given more reasons to post in our forums.
HOW TO BOOST RECRUITMENT AND RETENTION
Mental Health is becoming an increasingly relevant topic in the sector. 41% of students stated the process of going to university as the most anxious they have ever felt and 35% said anxiety strongly influenced their university choice.
CATCH UP ON ALL THE ACTION
It was our biggest GCSE results day ever, with over 490,000 users and 1.2 million page views. Check out all the action on site including the most popular forums, top searches and press coverage featuring TSR this GCSE results day.
THE STATS YOU NEED TO KNOW
With over 550,000 users and 1.5 million page views it’s safe to say it’s been our biggest A-Level results day ever. Check out all the action and key stats you need to know from this years results day.
WE USED TARGETED TECHNOLOGY TO GENERATE QUALITY APPLICATIONS FOR AN SME IN A SATURATED MARKET
Artificial Intelligence organisation, Rainbird, were looking to recruit a superstar candidate for a two month summer internship. It was essential for the organisation to find the perfect candidate in just three weeks, but in a saturated market they needed a way to stand out from the crowd as a leading employer.
THE COST OF ATTENDING UNIVERSITY IS RISING; IS A DEGREE A GOOD INVESTMENT?
The BBC turned to The Student Room to get an insight into the sector and how students are feeling about rising tuition fees. Hannah Morrish, our Student Choice and Higher Education Lead, featured on BBC news where she was interviewed by Simon McCoy on the topic of rising university fees and student debt.