WHAT NO ONE TELLS YOU ABOUT THE VIEWABILITY OF YOUR ADS

OUR TRANSPARENT PARTNERSHIP WITH NOTTINGHAM TRENT UNIVERSITY

what no one tells you about the viewability of your ads

The very least advertisers should expect when they commission a campaign is that it will be seen. But in the competitive digital market too often this isn’t the case. Integral Ad Science report that as much as half of all advertising goes unseen, giving meticulously crafted messages little chance to connect. Continue reading

WE NEED TO TALK ABOUT PROGRAMMATIC ADVERTISING

HOW TO DEPLOY AN EFFECTIVE CAMPAIGN WITH CARE AND CONFIDENCE

Why programmatic?

Programmatic advertising is an attractive proposition for brands. Purchasing ads automatically with the use of data is not only efficient but when used accurately can empower advertisers to build sophisticated campaigns seen by more of the people they want to reach. So why does programmatic advertising still get such a bad rap? Continue reading

THREE SIMPLE STEPS TO ENSURE OPEN DAY SUCCESS

WHAT RESONATES WITH STUDENTS AND STICKS

three simple steps to ensure open day success

As open day season approaches, we turned to our community of over 10 million monthly users to understand students’ perceptions of these key conversion events, and how significant they are when deciding their next steps. Continue reading