Artificial Intelligence organisation, Rainbird, were looking to recruit a superstar candidate for a two month summer internship. It was essential for the organisation to find the perfect candidate in just three weeks, but in a saturated market they needed a way to stand out from the crowd as a leading employer.
We teamed up with Rainbird to increase their brand awareness amongst students through a campaign that went live at the end of June, generating over 30 applications by mid-July. Initially the organisation required one intern but due to the high quality of candidates, Rainbird decided to hire two highly skilled, driven and engaged summer interns to join their ever-growing team.
“Through using TSR’s exceptional data management platform we were able to target a very specific audience and generate 33 job applications over a short period of time.
Of these 33 applications, we took five to interview. We were originally only looking to recruit one intern but the quality of candidates was so high we chose to take on two.
The consultation, advice and account management from the TSR team was exceptional and played a major part in the success of this campaign.”
– James Loft, Chief Operating Officer, Rainbird
ACCURATE TARGETING AND QUALITY DATA
A highly targeted solus email was sent to undergraduates at a key time of year just before they left university. The email had a clearly defined call-to-action and enough information to disqualify any borderline candidates, pre-filtering candidates to ensure a smooth recruitment process featuring high calibre application.
Rainbird’s recruitment campaign also received maximum coverage through our Job of the Month email, which is sent to active and engaged undergraduates interested in employment. This precise targeting and high exposure activity helped position their brand as a key employer in the industry and contributed to a successful campaign delivering on key objectives.
Want to find out more? See how your organisation could recruit smart, savvy students through The Student Room.