THE VALUE OF CONTENT MARKETING
By the team at Havas Education.
Do universities think enough about what their future customers need? Recent studies suggest they don’t; students feel unprepared when they join university and not satisfied with the product when they leave. What to do? This is a massive topic, so we will address one part of the challenge: the art of selling a university.
INSIGHTS AND TRENDS FROM OVER 11,000 STUDENTS
Each year we survey thousands of students to discover their perceptions of the options available to them after school, college or university to give you a unique insight into their decision-making journey.
HOW TO BOOST RECRUITMENT AND RETENTION
Mental Health is becoming an increasingly relevant topic in the sector. 41% of students stated the process of going to university as the most anxious they have ever felt and 35% said anxiety strongly influenced their university choice.
THE COST OF ATTENDING UNIVERSITY IS RISING; IS A DEGREE A GOOD INVESTMENT?
The BBC turned to The Student Room to get an insight into the sector and how students are feeling about rising tuition fees. Hannah Morrish, our Student Choice and Higher Education Lead, featured on BBC news where she was interviewed by Simon McCoy on the topic of rising university fees and student debt.
WHY WE'RE THE TRUSTED PARTNERS FOR BBC RADIO 1'S SURGERY SHOW
Broadcast every week on Wednesdays at 9pm, The Surgery is a popular show on BBC’s Radio 1. Hosted by GP, Dr Radha, and Katie Thistleton, they discuss youth topics and offer helpful advice on key issues that affect young people every day.
TSR HITS A RECORD HIGH FOR A-LEVEL CLEARING AND ADJUSTMENT REGISTRATIONS
With 39% of students feeling like they don’t know enough about the clearing process, the demand for support and advice around this time of year is high. This led us to raise the bar, with a target of 30,000 registrants for clearing information by results day 2017.
Parents are a key part of a students’ decision making process with 64% taking them to Open Days
91% of students said their parents were helpful during their Open Day experience highlighting an opportunity to better prepare and engage parents in supporting their son or daughter.
What to say to the applicants who stayed at home
They’ve clicked on an ad, leafed through a prospectus, browsed your site and booked onto an Open Day. You’ve kept them warm with emails, sent a reminder text and sent them an itinerary. And they still don’t turn up.
We surveyed over 1,200 students about their Open Day experiences and found interesting insights for the sector
As you might expect applicants did their homework and put in the miles with 86% of students attending two or more Open Days during their university decision-making process, and 41% attending four or more.
Download the largest student research report in TSR history for FREE!
Each year we talk to thousands of UK students to get unique insight into their decision-making journey. This year we surveyed over 10,000 students aged 16+ on their perceptions of the options available to them after school or college.