katie hale, Author at The Student Room

Protecting your 2021 prospects: what to do about negative press

Universities have demonstrated incredible resilience, innovation and creativity in the face of national and worldwide lockdowns. Communication strategies have been reinvented, Open Days have gone virtual and lessons are taking place online. Yet the national press is sowing the seeds of discontent with sensationalist headlines about mass dropouts, students being locked into their campuses, and students suffering from social isolation or mental health issues.

So, how can you as marketing and recruitment protect your 2021 prospects? And is the threat of falling applicant and rising dropout numbers even real? Read our 6 top tips.

5 ways to improve your virtual events

Want to get the most out of your events this student recruitment cycle? We’ve collected students’ views on what they …

The benefits of geotargeting for student recruitment

Choosing a school or college is a major decision for students and their parents. Single-parent households and households where both parents work full time are increasingly common, making the daily school run and childcare a big challenge for parents. Location has never been more important.

What is geotargeting?

Geotargeting is a kind of segmentation that allows you to advertise to an audience based on their geographical location.

“Thank you NHS” video from The Student Room

Thank you NHS for being so brave. The Student Room has recorded a special message just for you.

Male allies – an interview with Paul Cernicharo-Terol for our ‘Inspiring women in business’ series

The Student Room’s Sales Director, Paul, shows support for female colleagues, as we discuss the importance of male allies and lifting each other up at work.

Gender equality at work – an interview with Sophie White for our ‘Inspiring women in business’ interviews

The Student Room’s Sophie White discusses key issues on the topic of gender equality at work, such as the small assumptions and behaviours we let slide.

Inspiring women in business: An interview with Marissa Freeman

Marissa may be new, but she’s making an impact at The Student Room. In this interview, Marissa shares her vision for the future, both for women and marketing.

Inspiring women in business: An interview with Lorna Greville

Our inspiring women in business interviews continue with Lorna Greville – and this powerful woman doesn’t hold back! Celebrating International Women’s Day like it’s every day.

International Women’s Day 2020: An interview with Amii Lanham

We kick off International Women’s Day by interviewing our Commercial Operations Director, Amii Lanham, about her experiences in a leadership role.

Webinar takeaways: How you can acquire and boost postgraduate numbers in 2020

We’re sharing key takeaways to boost your postgraduate recruitment success rate.

Don’t forget to contact our team for support with your campaign.

Apprenticeships, skills and further education | Video

This series will raise the profile of apprenticeships as a valuable education pathway. To celebrate National Apprenticeship Week, we’re releasing advice videos for apprenticeship providers and employers.

You’ll learn how young people currently view apprenticeships, and how you can promote apprenticeship schemes to this audience more effectively.

New video series: why brand’s essential for universities

Watch our new video insights series: Why brand’s essential for universities. This series is designed to help marketers, HE professionals and university staff build a powerful and effective university brand. Having a strong brand means that your year-on-year success does not hinge entirely on your individual campaigns. Applicants will come to you because they know your value as an institution and what you can offer.