If you’re promoting postgraduate education, then it’s important to understand your target market. We’ll look at key trends across our postgraduate education audience to help you plan your targeting and engagement strategy.

Debt is the biggest deterrent for students considering applying for postgraduate study. In the last thirty days, 133,500 users* accessed our postgraduate content to seek advice about further study. Most already have considerable loans from their undergraduate degrees, so they’re in need of postgraduate funding tips.

Use these five strategies in your communications to reassure your prospects that they can afford to continue their studies.

We’ll also share conversations from postgraduate applicants on The Student Room to give you an insight into the objections or barriers that influence students.

Applying to university is a huge decision for students. But do you know what they’re going through at each stage in the application process?

Today we’ll share a roadmap, with examples from real students, to identify the key milestones and questions in the student journey. You can use this to plan relevant content and identify the best times to interact with university candidates.