We were recently invited to attend an exam board briefing where we got the low down on this year’s anticipated media predictions for Results Day. We’re sharing key insights from our experience with you, so you can you can get a flavour of where the media interest lies and shape up your Results Day PR.
Students are better switched-on to the marketing world than ever. With advertising being selected as the least influencing factor in their spending, young people are becoming more and more wise to generic advertising. Calling for marketeers to become more unique and personalised with their approach.
The National Careers Service, an organisation that provides free, up-to-date, impartial information, advice on careers, skills and the labour market in England, were looking for ways to reach a wider student audience and encourage interaction whilst continuing to provide life-changing advice to young people.
By Tony Lyons, Head of Commercial Marketing at TSR. “I suppose I’m becoming a little bit of an old hand at this Clearing thing; it’s hard to believe I’m on my third year at TSR and have experienced four in various roles at universities, including Head of Marketing.”
As open day season approaches, we turned to our community of over 10 million monthly users to understand students’ perceptions of these key conversion events, and how significant they are when deciding their next steps.
The very least advertisers should expect when they commission a campaign is that it will be seen. But in the competitive digital market too often this isn’t the case. Integral Ad Science report that as much as half of all advertising goes unseen, giving meticulously crafted messages little chance to connect.
Every marketer wants to squeeze maximum value from their budget but buying cheap programmatic advertising is not always the way to do this. Ads will be served widely but not necessarily to the intended audience.
We surveyed a sample of over 1,000 students to understand their attitude towards university fee reform. This report shares key insights into the narrowing of provision, commercialisation of universities and student purchase rationale.
We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into what they purchase in preparation for university.
We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into what they purchase in preparation for university.
The law regarding Data Protection has changed. With the introduction of the General Data Protection Regulation and the Data Protection Act 2018 employers have extra responsibilities when it comes to the processing of data about you. Part of an employer’s obligation is to explain to staff (employees, workers and contractors), candidates and applicants what will happen to their data. This document is that explanation.
We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into what they purchase in preparation for university.
