Highly engaged Clearing groups
Key audiences to fill your courses through Clearing 2019
You have places available for Clearing applications, but how can you attract the best students? To stand out from the noise of all the other summer Clearing campaigns you need to know who to target, what to say and when to communicate your message.
That’s where we come in. As the UK’s largest online student platform, The Student Room has direct access to millions of students. We’re experts in what makes them tick and we’ve identified the key groups that are highly engaged and already thinking about using Clearing as their path to apply for further education.
Using The Student Room’s audience profiles
Tell us what courses you need to fill and we’ll do the rest. We can drill-down to specific subject interests or student behaviours to make sure your campaign is highly efficient and gets the best possible results.
Check out these highly effective Clearing 2019 audience profiles:
We’re applying this cycle
Applying for higher education in 2019
95,200 users on The Student Room are interested in applying to university or HE college this cycle. This is the must-have audience for your Clearing campaign 2019.
Our analytics show that 26% of our whole audience are in Year 13. Students who voluntarily opt into our Clearing database provide explicit, first-hand data about their subject choices. On average, our students supply two subject choices when they register.
We can also target by study level, location and college or university preferences.
We can target Year 13s who are thinking about university or college and are ideally aligned with your institution.
We’re focused and goal-orientated
41,000 users on The Student Room who are interested in Clearing are over 25 years old. The often-forgotten mature student audience is rich with diverse, highly skilled and goal-orientated candidates.
In today’s fast-moving labour market workers need to retrain and upskill to remain competitive. Mature students are highly motivated to plug their skill gaps by achieving top qualifications and persuing further education opportunities.
Mature students also make brilliant ambassadors. When surveyed about their decision to go to university, 92% responded positively and a quarter described it as ‘life-changing’.*
We understand the skills that this segment is looking for and can help you target them with the right courses.
*Source: MillionPlus mature student survey 2018
We’re open to new options
48,000 users on The Student Room are signalling that they’ll use UCAS Extra to apply for courses this year. As they are already exploring alternative options, they are easy to influence.
UCAS Extra applicants may have missed their entry criteria or been unable to secure offers. However, this is not an audience of under-performers. On Results Day some students will discover they performed much better than expected and reject their existing offers to look for more competitive places. Others may have narrowly missed top university or college places but still have grades that are well above average. Some may simply have changed their minds about their chosen course or university.
We’ll use our in-depth knowledge of student motivations to position you as their new first choice.