Clearing & Adjustment 2019
Stand out in the inbox of thousands of potential applicants
With over 61,000 users in 2018, our Clearing database is exclusively made up of opted-in users who have expressed a clear need for guidance and trusted advice through Clearing & Adjustment.
Be confident you’ve made an impact to those applicants looking for a place at university with an email or SMS from The Student Room showcasing your messaging and creative. Use this to promote your brand and course offering to this highly engaged, highly relevant audience during the exam season, on Results Day and throughout the Clearing period.
Our 2018 Clearing emails performed exceptionally well, with an average open rate of 22% and click-to-open rate of 8%.
Over 34,000 users of our opted-in Clearing database ask for further information to be sent via SMS. These texts, available before and during the Results and Clearing period, can be shared by subject or to our full database, giving your university high visibility at this competitive time.
Our account managers will be able to talk through when these are available and the numbers.
Our SMS activity lands directly in the inbox of those waiting to hear from you, that’s why in 2018 our average click-to-send rate was an exceptional 13%.
Subject Marketing Solutions
We know which subjects our users are interested in; we also know that our clients often need support filling certain subjects. By capturing registered data and analysing on-site behaviour, we will build a custom promotional plan helping you focus on specific faculties or subjects.
- Accounting and Finance
- Architecture, Building & Planning
- Art, Design, Creative Studies
- Biological Sciences
- Business & Management
- Computer Science
- Drama, Theatre, Music and Performance Studies
- Education & Teaching
- English Literature
- Geography, Geology & Environment
- Hospitality & Tourism
- Information, Journalism & Media
- Languages and Linguistics
- Other Healthcare Professions
- Philosophy and Theology
- Religious Studies
- Sport Science
- Veterinary Medicine
Our course-specific inventory is sold on a first come first served basis.
Be at the heart of the Clearing conversation
Make an impact with every impression delivered on The Student Room. High profile and highly targeted, our ad units are designed to generate engagement by reinforcing your message and putting your brand front and centre of the discussion.
We know every campaign is unique, try our mixed format approach which allows you to test and learn with creative, live with our students, or achieve high visibility with our premium ad format, billboards. With an average 0.13 click-through-rate, it’s the perfect accompaniment to your campaign.
Our experts will optimise towards the best-performing formats, delivering you outstanding results.
Secure maximum exposure with our exclusive Clearing button. Not only will your campaign generate a guaranteed 1,000,000 impressions but position your brand front and centre across the site for ultimate reach.
This year, there’s a limit of 10 exclusive buttons available during the month of August, so be sure to secure yours early. Our team are on hand to ensure you get the right creative direction that drives response.
Subject Alerts – High-performance ad unit
Our high impact Subject Alerts ad unit was a huge winner for Clearing 2018 delivering strong levels of engagement and exposure. Through the results period our users have a genuine appetite for course information through partner brand messaging.
As well as an impressive average CTR of 0.9%, our Subject Alerts had significant recall and recognition benefits. Appearing at the bottom of the screen, these interruptive ad-units remain in view whilst the prospective applicant researches within the relevant subject forum to you.
Subject Alerts can be used as part of your central campaign or for more direct subject focused activity.
The go-to destination for Clearing information, advice and guidance
Content allows you to do more than promote a course, but position your brand in a trusted and authentic space that empowers students to make decisions. As the home of Results Day and Clearing every year, we’re well-practised in defining what our users need and love.
Advertorials are all devised by our expert editorial team who determine exactly what resonates with our audience to create useful, inspiring and engaging content that hits the mark with our users and performs for our clients.
Feature your content during the build-up to Results Day and throughout the Clearing period for the best results. Last year, Clearing articles gained huge traction, some experiencing dwell times of up to 4 minutes.
Roadblock your content with display advertising for a winning solution that encourages engagement amongst those undecided, unplaced students.
Use our qualified, unrivalled data to engage students on Facebook. Be sure your social campaign resonates with the right audience by leveraging our precision-built segments, data points and social media expertise.
All you need to do is select the targeted segment relevant to you, whether that’s based on the courses you offer, your competitors or the 240,000 users in our Clearing 2019 segment. We’ll ensure your campaign delivers a minimum of 1,000 clicks.
Ada – Programmatic solution
Supercharge your ads by partnering your on-site campaign with our pioneering programmatic solution, Ada. Reach and convert our Clearing audience whereever they are on the web by using our comprehensive first-party data to target with laser-focused precision in brand-safe environments.
With 74% average viewability, we’ll ensure your Clearing offering gets seen by the right people to drive exceptional results, meaning your budget is spent with maximum impact. See how it’s worked for Aston University.
How we measure your campaign
We provide a deep understanding of campaign objectives and performance through a variety of metrics delivered in an end of campaign report.
- Traffic – Click-through rates
- Conversion tracking for programmatic campaigns
- Email open and click-to-open rates
- Pageviews and dwell time on content