Who are we?

The Student Room is the UK’s largest, most useful and best-loved online student community.  We attract over 10 million visits and 60k new members a month, because we’re trusted to provide unique help and guidance on all aspects of student life – from studying and applying to university, through to careers, relationships and mental health.   Working with universities, brands and a wide range of government organisations and charities.

We’re now embarking on an exciting period of change and are looking for a Marketing and Engagement Director to help us shape the future of The Student Room, reach out to and engage with even more students and make a positive difference to the futures of millions of young people.

What does a Marketing & Engagement Director at TSR do?

Your core focus being the development and implementation of a world class, multi-channel, youth marketing strategy supported by a customer relationship management (CRM) process and authoritative and authentic content to attract, engage and register students.

The role would suit an inspiring and engaging leader, with a desire to have a significant impact on students’ lives. You will have a passion for marketing, and may have previously worked in a Marketing Director or senior marketing function. You will have a proven ability to think strategically to solve business problems and a track record of delivering business results through innovative and impactful growth strategies. You will have top level experience of working in an end-user focused environment, technology led initiatives and ideally empathy for and knowledge of the student experience.

Key role responsibilities:

• Directing improvements to TSR’s product (website, content and tools) to ensure users receive a superior experience
• Overseeing the planning, managing and delivery of cross channel CRM activity to members and potential members.
• Owning Marketing KPIs and growth objectives with responsibility for both budget management and performance
• Tracking and sharing Marketing KPI’s, recognising trends, troubleshooting issues and identifying opportunities to accelerate growth.
• Leveraging customer insights and segmentation to design and implement highly effective marketing campaigns
• Developing touchpoint strategies and manage their execution to attract, engage and register students
• Maximising the profile data we hold on our members to enhance their experience and support our commercial goals.
• Working with key stakeholders to ensure TSR represents and amplifies the Student Voice both internally and externally
• Driving maximum impact from the student engagement & marketing team which you will line manage, including digital marketing, content writers, PR and community management.

NOTE:  This job description is not intended to be all-inclusive and will evolve with the ongoing needs of the company. You will be expected to perform other related duties as reasonably instructed.