Marketing for the finance sector

Did you know 75% of students open a bank account in preparation for university? With millions of students visiting The Student Room every month seeking advice on student life, budgeting and banks, we play a huge role in their finance decisions.

Connect with engaged students

Young people on The Student Room love hearing about how to budget and save money at university. Engage this active audience and build your presence to become the UK’s leading student bank.

Whether you’re looking to build your brand or increase student account applications, we have the right audience to boost your campaign.

We’ll work with you to understand your objectives and set up accurate targeting criteria to ensure your message resonates with potential customers.

Our dedicated account managers understand how your sector works and will work with you to identify which products, message and creative will perform best with our audience.

We also have a team of experts on hand to optimise your campaign, ensuring it receives full attention from your target audience and generates the results you expect.

Want to understand more about how we can help you attract, engage and convert students? Reach out to us and talk about how our high impact, brand-building solutions can deliver value for both you and your audience.


We teamed up to create a content campaign that addressed the key financial issues students have when starting university. Find out how this helped Nationwide increase their student account applications.

View case study

Reform Financial

The Student Room promoted Reform Financial's student bank accounts offer. The campaign had huge reach and exceeded benchmarks for email and display performance.

View case study


The Student Room helped HSBC raise awareness about Student Finance and how to budget for university, by promoting their message to our student audience.

View case study

Maximum engagement from students

Explore our high impact, brand-building and traffic driving solutions built with both yours and students’ needs in mind.


Reach the inbox of thousands of students with targeted email marketing.



Build your brand and drive traffic with high-impact display advertising.



Don’t just advertise, influence young people searching for useful and engaging content.



Leverage our huge student community to uncover insights to inform your marketing strategy.


Want to work with us?
We’d love to make it happen.

Get in touch