International student recruitment

Reach millions of engaged international students who are explicitly interested in studying in the UK

International audience

In these challenging financial times for the HE sector, make sure your university is maximising its share of the high-value global student market.

Although The Student Room is best known for being the UK's largest student platform, it might surprise you to learn that 42% of our annual users are international and span more than 100 countries.

(traffic from China cannot be accurately measured)

The Student Room is home to two million international users per month (with a further 90,000 on The Uni Guide). Our community is the go-to location for prospective international students who want to make informed decisions about studying in the UK.

Bespoke country packages

Grow your university brand in your ideal international market. This bespoke package lets you target student users by country, and includes a high-impact mix of targeted display, programmatic and email communications. Choose a package to suit your budget:

Choose your plan

  • Forum sponsorship (estimated impressions)
  • Targeted display impressions (users interested in challenge subjects)
  • Retargeted impressions (users interested in challenge subjects)
  • Email (aged 18-24 from chosen country)
  • Package cost
  • Saving you (versus rate card)

Country targeted

  • 1,728,000
  • 100,000
  • 400,000
  • Audience size apx 2,000
  • £13,500
  • £4,500

Country targeted

  • 165,000
  • 33,000
  • 400,000
  • Audience size tbc
  • £7,500
  • £2,500

Country targeted

  • 21,000
  • 33,000
  • 200,000
  • Audience size tbc
  • £4,500
  • £1,500

UPP unlimited clients receive an additional 25% discount off package prices 


What media the packages include

Forum sponsorship - leveraging applicants' interests 

International students have plenty of questions about studying in the UK. They come to our forums (such as the International Lounge) and read our international student focused articles to find answers.

Make an impression where students are making important decisions about where to study with a forum takeover using high-impact display for students residing in your targeted country. 

Email - effective audience engagement

The Student Room is where students come to find answers, connections and a sense of belonging. Due to this positive relationship, emails are warmly received by our student users. Target users aged 18-24 based in your chosen country via email to connect with them during their decision-making process.

Display and offsite retargeting - always front-of-mind

Boost brand awareness among users from your country of choice by positioning your display ads in strategic locations, both on and off The Student Room site. Your international prospects will see your university brand when they visit key advice articles or forums of your core challenge subjects.

Even after students leave our platform, our programmatic solution, Ada, will continue to serve your ads in brand-safe locations on other websites.

Notes on data and packages:
[1] The Student Room data, Traffic by country, average annual pageviews, Sept 2022 - Aug 2023

Target our international audience

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