Useful resources - How students think, feel and behave

Youth marketing is what we know. We’re always sharing new data, trends and reports we learn from our student community. Use these resources to gain insights into the youth market and apply the learnings to your organisation’s marketing approach.

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Home vs halls

We asked prospective undergraduates about the factors shaping students' decisions for both staying at home and moving away
(Nov 2024)

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University dealbreakers

Results from online survey of 2024, 2025 and 2026 entry prospective undergraduates, aged 16+ (July 2024)

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Perceptions of higher education

Results from online survey of Year 11, 12, 13 and 1st Year UGs (Nov 2024)

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Open Days 2024: Part 2

We asked prospective undergraduates about their plans for open days
(June 2024)

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Parents as an influence on uni choice

We asked prospective undergraduates about the influence of their parents on their decision-making
(Sept 2024)

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Preparing for Clearing 2024

Results from online survey of 2024 entry undergraduates in Year 13 (or equivalent) (May 2024)

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Open Days 2024: Part 1

We asked prospective undergraduates about their plans for open days
(April 2024)

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University decision-making

Results from monthly omnibus survey of prospective undergraduate students considering starting a university course in 2024 or 2025, aged 16+ (April 2024)

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Student banking and finances
Market Research Summary

Results from online survey to The Student Room Community members, aged 16-24 (May 2024)

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Firm and insurance choice decision making

Results from online survey to students currently planning to start university in 2024, aged 16+ (March 2024)

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The influence of prospective undergraduates’ peers on their decision making?

Results from monthly omnibus survey of students currently planning to start university in 2024 or 2025, aged 16+ (January 2024)

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How the rising cost of living is impacting university decision-making

Results from online survey to students currently planning to start university in 2024 or 2025, aged 16+ (April 2024)

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After GCSEs: Making subject choices at A-Level (or equivalent)

Results from online survey to students currently in Year 11 (or equivalent) (April 2024)

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Prospective Postgraduate decision making

Results from online survey to current undergraduates (second year and above), graduates and others considering postgraduate study (Sept-Oct 2023)

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Prospective undergraduates’ use of league tables and metrics

Results from online survey to 2024 and 2025 entry prospective undergraduates (November 2023)

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Pathway choices and future careers

Results from TSR Asks monthly omnibus survey of students currently in Years 12 and 13, aged 16+ (November 2023)

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What influence will schools and colleges have on 2024 entry undergraduate decision making?

Results from quantitative online survey to 2024 entry applicants in the UK, aged 16+ (October 2023)

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What are 2024 and 2025 entry undergraduates expectations for open days

Results from quantitative online survey to prospective undergraduate students, aged 16 or above (Sept 2023)

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How prospective 2023 entry undergraduates feel about MOOCs

Results from quantitative online survey of prospective
2023 entry undergraduates, aged 16+ (June 2023)

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What do 2024 undergraduate applicants think of HE fairs?

Results from quantitative online survey to 2024 entry applicants in the UK, aged 16+ (June 2023)

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Are Year 11s thinking
about university and what
information do they need?

Results from quantitative online survey to Year 11 students in the UK, aged 16+ (April 2023)

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Navigating Changing Options: Are Year 11s thinking
about their future careers?

Results from quantitative online survey to Year 11 students in the UK, aged 16+ (March 2023)

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How prospective 2023 and 2024 undergraduates feel about online learning?

Results from monthly omnibus survey of prospective
2023 and 2024 entry undergraduates (February 2023)

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How do students feel post application and what support can universities offer?

Results from monthly omnibus survey of prospective
2023 entry undergraduates (February 2023)

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Archived reports

These reports have more recent summaries (above) covering that topic or can be requested from the archive

Student Spending Trends

Understand Gen Z consumer behaviour. We surveyed 1228 students in March and April 2022 to find out about their shopping habits, planned purchases and brand preferences.

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How prospective undergraduates feel about personal statements

A December 2022 survey on 2023 and 2024 entry prospective undergraduates to find out how they feel about the personal statement process.

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How prospective 2023 and 2024 undergraduates feel about changes to Student Finance arrangements

Results from monthly omnibus survey of prospective
2023 and 2024 entry undergraduates (February 2023)

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How prospective undergraduates feel about the cost of living

A September 2022 survey on 2023 and 2024 entry prospective undergraduates to discover what impact the cost of living crisis is having on student recruitment.

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Dealbreakers for Undergraduates

We added questions to TSR Asks to find out what would put 2022 and 2023 entry undergraduates off your university. October 2021 research.

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Navigating Changing Options: The experiences of current students

Wave 10 - Fieldwork June 2023

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How do prospective 2023 and 2024 entry ​undergraduates feel about the cost of living?

Monthly omnibus survey of prospective 2023 and 2024 entry undergraduates, aged 16+ (May 2023)

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How do prospective 2023 entry undergraduates feel about Results Day, Clearing and starting university?

Monthly omnibus survey of prospective 2023 entry undergraduates, aged 16+ (July 2023)

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How environmental
sustainability influences the
uni choices of prospective
undergraduates

Results from monthly omnibus survey of prospective
2023 and 2024 entry undergraduates (November 2022)

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How do young people feel about apprenticeships?

A monthly omnibus survey of community members, aged 16+ - January 2023

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What influence do parents/carers have on university decision making?

Monthly omnibus survey of prospective 2023 and 2024 entry undergraduates, aged 16+ (May 2023)

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