Useful resources – How students think, feel and behave

Youth marketing is what we know. We’re always sharing new data, trends and reports we learn from our student community. Use these resources to gain insights into the youth market and apply the learnings to your organisation’s marketing approach.

Options 2017

Each year we survey over 10,000 students to understand the perceptions of the options available to them, giving you a unique insight into their decision-making journey.

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Anxiety and its effect on university choices

This eBook explores some of the key causes of anxiety amongst students and suggests how universities can differentiate themselves to aid recruitment and retention.

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Open Days – Students experiences

We surveyed over 1,000 students to understand their perceptions of university open days and how valuable they are in their decision-making process.

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How wp students think, feel and behave

We investigated how Widening Participation students think, feel and behave when making decisions about higher education. Check it out!

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Student spending habits

We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into the most popular youth brands and what they purchase in preparation for university.

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Students experience of Sexual Violence

We teamed up with campaign, Revolt Sexual Assault, to investigate the extent of sexual harassment in universities and report on the experiences of over 4,500 students.

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Pre-app Marketing tool kit

This useful pre-app marketing tool kit shares insights into when and how you should engage with students planning their pathway options.

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Student attitudes towards university fee reform

We conducted research to understand student attitudes towards university fee reform and what they determine as value for money.

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Programmatic advertising
starter kit

This useful programmatic advertising tool kit explores what to consider when running a successful programmatic display campaign.

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