Useful resources - How students think, feel and behave

Youth marketing is what we know. We’re always sharing new data, trends and reports we learn from our student community. Use these resources to gain insights into the youth market and apply the learnings to your organisation’s marketing approach.

Firm and insurance choice decision making

Results from online survey to students currently planning to start university in 2024, aged 16+ (March 2024)

Download now



Prospective undergraduates’ use of league tables and metrics

Results from online survey to 2024 and 2025 entry prospective undergraduates (November 2023)

Download now

The influence of prospective undergraduates’ peers on their decision making?

Results from monthly omnibus survey of students currently planning to start university in 2024 or 2025, aged 16+ (January 2024)

Download now


Prospective Postgraduate decision making

Results from online survey to current undergraduates (second year and above), graduates and others considering postgraduate study (Sept-Oct 2023)

Download now

Pathway choices and future careers

Results from TSR Asks monthly omnibus survey of students currently in Years 12 and 13, aged 16+ (November 2023)

Download now



What influence will schools and colleges have on 2024 entry undergraduate decision making?

Results from quantitative online survey to 2024 entry applicants in the UK, aged 16+ (October 2023)

Download now


What are 2024 and 2025 entry undergraduates expectations for open days

Results from quantitative online survey to prospective undergraduate students, aged 16 or above (Sept 2023)

Download now


How prospective 2023 entry undergraduates feel about MOOCs

Results from quantitative online survey of prospective
2023 entry undergraduates, aged 16+ (June 2023)

Download now


What do 2024 undergraduate applicants think of HE fairs?

Results from quantitative online survey to 2024 entry applicants in the UK, aged 16+ (June 2023)

Download now


What influence do parents/carers have on university decision making?

Monthly omnibus survey of prospective 2023 and 2024 entry undergraduates, aged 16+ (May 2023)

Download now


How do prospective 2023 and 2024 entry ​undergraduates feel about the cost of living?

Monthly omnibus survey of prospective 2023 and 2024 entry undergraduates, aged 16+ (May 2023)

Download now


How do prospective 2023 entry undergraduates feel about Results Day, Clearing and starting university?

Monthly omnibus survey of prospective 2023 entry undergraduates, aged 16+ (July 2023)

Download now


Navigating Changing Options: Are Year 11s thinking
about their future careers?

Results from quantitative online survey to Year 11 students in the UK, aged 16+ (March 2023)

Download now


Navigating Changing Options: The experiences of current students

Wave 10 - Fieldwork June 2023

Download now


Are Year 11s thinking
about university and what
information do they need?

Results from quantitative online survey to Year 11 students in the UK, aged 16+ (April 2023)

Download now




How prospective 2023 and 2024 undergraduates feel about online learning?

Results from monthly omnibus survey of prospective
2023 and 2024 entry undergraduates (February 2023)

Download now


How prospective 2023 and 2024 undergraduates feel about changes to Student Finance arrangements

Results from monthly omnibus survey of prospective
2023 and 2024 entry undergraduates (February 2023)

Download now

How do students feel post application and what support can universities offer?

Results from monthly omnibus survey of prospective
2023 entry undergraduates (February 2023)

Download now


How environmental
sustainability influences the
uni choices of prospective
undergraduates

Results from monthly omnibus survey of prospective
2023 and 2024 entry undergraduates (November 2022)

Download now


How prospective undergraduates feel about personal statements

A December 2022 survey on 2023 and 2024 entry prospective undergraduates to find out how they feel about the personal statement process.

Download now

How do young people feel about apprenticeships?

A monthly omnibus survey of community members, aged 16+ - January 2023

Download now


Student Spending Trends

Understand Gen Z consumer behaviour. We surveyed 1228 students in March and April 2022 to find out about their shopping habits, planned purchases and brand preferences.

Download now

What students purchased for university autumn term and where they looked for advice

Results from questions asked in our Big Autumn survey to members of the TSR community currently studying at a university/HE college - October 2022

Download now


Archived reports

These reports have more recent summaries (above) covering that topic or can be requested from the archive






Navigating Changing Options Surveys

Navigating Changing Options is a regular temperature check, exploring the needs of young people considering or currently undertaking higher education. A follow-up to The Student Room’s successful annual Options reports, this research was initially developed in response to the first Covid-19 lockdown.

Find out more

Navigating Changing Options: The experiences of current students

Wave 9 - Fieldwork October 2022

Download now

How prospective undergraduates feel about the cost of living

A September 2022 survey on 2023 and 2024 entry prospective undergraduates to discover what impact the cost of living crisis is having on student recruitment.

Download now


Navigating Changing Options: The experiences of Year 11 students

Wave 8 - Fieldwork July 2022

Download now

Navigating Changing Options: The experiences of current students

Wave 8 - Fieldwork July 2022

Download now

Dealbreakers for Undergraduates

We added questions to TSR Asks to find out what would put 2022 and 2023 entry undergraduates off your university. October 2021 research.

Request report


 
 
 

 
 
 

 
 
 

Want to work with us?
We’d love to make it happen.

Get in touch