Useful resources - How students think, feel and behave
Youth marketing is what we know. We’re always sharing new data, trends and reports we learn from our student community. Use these resources to gain insights into the youth market and apply the learnings to your organisation’s marketing approach.
How prospective undergraduates feel about the cost of living
A September 2022 survey on 2023 and 2024 entry prospective undergraduates to discover what impact the cost of living crisis is having on student recruitment.
Understand Gen Z consumer behaviour. We surveyed 1228 students in March and April 2022 to find out about their shopping habits, planned purchases and brand preferences.
Navigating Changing Options is a regular temperature check, exploring the needs of young people considering or currently undertaking higher education. A follow-up to The Student Room’s successful annual Options reports, this research was initially developed in response to the first Covid-19 lockdown.
How educational reform has impacted Gen Zs and what they think. Covering the cost of education, post-18 education choices, mental health, careers, GCSE and A Level exam reforms, T levels, apprenticeships and more.
We surveyed over 500 students, who are currently in the university recruitment process to explore their views on unconditional placement offers and their potential influences.
We teamed up with campaign, Revolt Sexual Assault, to investigate the extent of sexual harassment in universities and report on the experiences of over 4,500 students.
