Useful resources – How students think, feel and behave
Youth marketing is what we know. We’re always sharing new data, trends and reports we learn from our student community. Use these resources to gain insights into the youth market and apply the learnings to your organisation’s marketing approach.
Gen Zs’ views on educational reform
How educational reform has impacted Gen Zs and what they think. Covering the cost of education, post-18 education choices, mental health, careers, GCSE and A Level exam reforms, T levels, apprenticeships and more.