Useful resources - How students think, feel and behave

Youth marketing is what we know. We’re always sharing new data, trends and reports we learn from our student community. Use these resources to gain insights into the youth market and apply the learnings to your organisation’s marketing approach.

How environmental
sustainability influences the
university choices of prospective
undergraduates

Results from TSR Asks monthly omnibus survey of prospective
2023 and 2024 entry undergraduates (November 2022)

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What students purchased for university autumn term and where they looked for advice

Results from questions asked in our Big Autumn survey to members of the TSR community currently studying at a university/HE college - October 2022

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How do young people feel about apprenticeships?

A TSR Asks monthly omnibus survey of community members, aged 16+ - January 2023

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How prospective undergraduates feel about personal statements

A December 2022 survey on 2023 and 2024 entry prospective undergraduates to find out how they feel about the personal statement process.

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Navigating Changing Options: The experiences of Year 11 students

Wave 8 - Fieldwork July 2022

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Navigating Changing Options: The experiences of current students

Wave 8 - Fieldwork July 2022

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How prospective undergraduates feel about the cost of living

A September 2022 survey on 2023 and 2024 entry prospective undergraduates to discover what impact the cost of living crisis is having on student recruitment.

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Student Spending Trends

Understand Gen Z consumer behaviour. We surveyed 1228 students in March and April 2022 to find out about their shopping habits, planned purchases and brand preferences.

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Navigating Changing Options Surveys

Navigating Changing Options is a regular temperature check, exploring the needs of young people considering or currently undertaking higher education. A follow-up to The Student Room’s successful annual Options reports, this research was initially developed in response to the first Covid-19 lockdown.

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What matters to University Applicants?

We asked prospective 2022 and 2023 undergraduates what is most important to them when choosing their course or university.

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Dealbreakers for Undergraduates

We added questions to TSR Asks to find out what would put 2022 and 2023 entry undergraduates off your university. October 2021 research.

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Archived reports

Please contact us to request these older reports






Gen Zs' views on educational reform

How educational reform has impacted Gen Zs and what they think. Covering the cost of education, post-18 education choices, mental health, careers, GCSE and A Level exam reforms, T levels, apprenticeships and more.

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Insights to inform your Clearing creative

Find out what works best to maximise your engagement during Clearing and why your approach must differ from other key times of the year.

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Unconditional offers

We surveyed over 500 students, who are currently in the university recruitment process to explore their views on unconditional placement offers and their potential influences.

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Students experience of sexual violence

We teamed up with campaign, Revolt Sexual Assault, to investigate the extent of sexual harassment in universities and report on the experiences of over 4,500 students.

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