Useful resources – How students think, feel and behave

Youth marketing is what we know. We’re always sharing new data, trends and reports we learn from our student community. Use these resources to gain insights into the youth market and apply the learnings to your organisation’s marketing approach.

Gen Zs’ views on educational reform

How educational reform has impacted Gen Zs and what they think. Covering the cost of education, post-18 education choices, mental health, careers, GCSE and A Level exam reforms, T levels, apprenticeships and more.

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Unconditional offers

We surveyed over 500 students, who are currently in the university recruitment process to explore their views on unconditional placement offers and their potential influences.

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Options 2018/2019

Each year we survey over 10,000 students to understand the perceptions of the options available to them, giving you a unique insight into their decision-making journey.

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Insights to inform your Clearing creative

Find out what works best to maximise your engagement during Clearing and why your approach must differ from other key times of the year.

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How WP students think, feel and behave

We investigated how Widening Participation students think, feel and behave when making decisions about higher education. Check it out!

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Anxiety and its effect on university choices

This eBook explores some of the key causes of anxiety amongst students and suggests how universities can differentiate themselves to aid recruitment and retention.

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Students experience of sexual violence

We teamed up with campaign, Revolt Sexual Assault, to investigate the extent of sexual harassment in universities and report on the experiences of over 4,500 students.

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Student spending habits

We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into the most popular youth brands and what they purchase in preparation for university.

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Student attitudes towards university fee reform

We conducted research to understand student attitudes towards university fee reform and what they determine as value for money.

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Programmatic advertising
starter kit

This useful programmatic advertising tool kit explores what to consider when running a successful programmatic display campaign.

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Pre-app marketing tool kit

This useful pre-app marketing tool kit shares insights into when and how you should engage with students planning their pathway options.

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Open Days – Students experiences

We surveyed over 1,000 students to understand their perceptions of university open days and how valuable they are in their decision-making process.

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Options 2017

Each year we survey over 10,000 students to understand the perceptions of the options available to them, giving you a unique insight into their decision-making journey.

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