Student marketing for education providers

Thousands of students turn to The Student Room to research their education pathways, receive useful support on their next steps and get peer-to-peer advice from students and university ambassadors. It’s the perfect platform for you to promote your brand, build relationships with potential applicants and recruit students to your institution.

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We’re with students every step of the way – you can be, too

Keeping students engaged is what we do. We have a dedicated team working around the clock to attract relevant users and keep them active.

(data updated 10 June 2024)

active monthly members
monthly users in our Applications, Clearing and UCAS forum
monthly users in our Postgraduate applications forum
pageviews on Results Day 2023


With the continued increase in applicants applying direct to Clearing, we understand how crucial this time of year is for brand awareness and recruitment. Our Clearing campaign solutions are applicant focused and powered by quality, first-party data.

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Creating campaigns students care about

We’ll work in partnership with you to create a bespoke campaign that guarantees results. Whether you need to build your brand, drive traffic to your website or recruit students to your courses, we've got the tools, the audience and the expertise to make it happen.


Reach the inbox of thousands of students with targeted email marketing.



Build your brand and drive traffic with high-impact display advertising.



Don’t just advertise, influence young people searching for useful and engaging content.



Be at the heart of conversation. Build relationships with students looking for meaningful connections.


What our clients say

  • “We chose The Student Room because we needed an engaged audience that was actively looking for university study. Overall we’re pleased with the results and the campaign contributed to our most successful Open Day in five years.”

    Edge Hill University
    Digital Marketing Manager

    View Case Study

  • “The campaign overall beat expectations, from a high open-rate, we could see the transition to our website on our Google Analytics. From the campaign, we also gained several applications and expressed interest applicants. The Student Room team has been great to work with, any questions about the process were answered quickly and knowledgeably. Everything was very straightforward and easy to complete. The aftercare with stats and reporting was easy to read and understand.

    Milennium Point

    Laura Everall, Marketing Co-ordinator

    View Case Study

  • "Being an Official Rep on The Student Room has been incredibly beneficial for us. Having the opportunity to connect with students directly is invaluable and we can answer their questions, worries and concerns. It works really well for conversion if you’re prepared to put the effort in. If nothing else, it gives a true insight into what it is the students are talking about. This market insight then feeds into planning, helping us to deliver what it is our students want to see rather than what we think they want to see.”

    Loughborough University
    Undergraduate Campaign Officer

    View Case Study

  • “Opening a new campus abroad is an exciting project we’re all rightly proud of. TSR were able to refine their audience to identify exactly the people we needed to engage with, and target them accurately. The email open rates in particular were remarkable.”

    Queen Mary University of London
    School of Medicine and Dentistry Marketing Manager

    View Case Study

  • University of East Anglia

    “We wanted to engage our audience at an early stage in their decision-making process. Working in collaboration with The Student Room allowed us to utilise data about what interested the TSR community to create material that fulfilled the dual purpose of boosting our brand awareness as a leading UK university, by providing informative and entertaining content to our target audience.”

    University of East Anglia
    Marketing and Recruitment Manager

    View Case Study

  • “We worked with The Student Room on a bespoke research project with prospective undergraduate applicants. It was a real pleasure to work with Babs and Beth who provided professional guidance and a responsive project structure that enabled us to have a great deal of input – it was a real collaboration. By using an asynchronous bulletin board approach to our research, we were able to develop our questions on an agile basis which led to more detailed and practical insight. And we were able to put these themes and findings directly into action through our new undergraduate creative campaign and messaging."

    Teesside University

    Gill Varley, Marketing Officer

    View TSR Insight

Who we've worked with


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