Clearing 2023

Maximise your university applications with a killer Clearing campaign on The Student Room. Contact us for inspiration.

Early bird discount: Get an extra 20% off our rates when you book by 31 December 2022.


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Clearing solutions

The number one destination for students applying through Clearing. We create winning marketing campaigns that will smash your Clearing student recruitment targets:


Clearing Forum Alert

Clearing Forum Sponsorship

Sponsor a forum to maximise your exposure to Clearing applicants

This excellent brand awareness campaign lets you takeover a forum with high-impact display. Make an impression where students are making important decisions about Clearing. You can choose from a range of application and subject-specific forums to target your ideal audience (see media pack for details).

Applicants will mentally associate your brand with useful content that helped them to plan their futures.

Display

Display 

High visibility on the UK's largest online student platform

All campaigns are highly targeted, meaning every impression makes a powerful impact on a receptive student audience. We serve your ads alongside our top-performing Clearing content, securing you the maximum traffic, exposure, and engagement rates.

Our experts put different creatives through a rigorous testing process and optimise towards the best-performing ad formats, so you get brilliant results.

Clearing button

Clearing button - only 10 available

Clearing buttons grab applicants' attention throughout the peak Clearing period

Benefit from prominent ad placement across The Student Room site during the key Clearing window (mid-July - end of August). Clearing buttons also appear on The Student Room homepage under "Spotlights" in the sidebar.

We also offer creative direction to maximise the impact of your campaign.

A minimum of 1 million impressions guaranteed.

Content

Clearing Sponsored Content

Position your brand on articles that help Clearing applicants secure a university place 

By co-branding with The Student Room you will leverage the trust students place in our platform. You will also position your brand as the authoritative voice on your chosen topic.

Roadblock your content with display advertising for a winning solution that encourages undecided or unplaced students to engage.

TheUniGuide

The Uni Guide

Convert Clearing applicants with our powerful direct response tool

The Uni Guide attracts a highly-qualified audience of students who are making their final university choices. Lead buttons on your profile encourage prospective applicants to: request a prospectus, submit an enquiry, book an open day, or visit your website. We also boost your traffic using search promotion. In Clearing 2022, we saw a 89% year-on-year increase in total leads generated. During Clearing, we can also boost your courses to the top of search. This promotes your listing to one of the top three positions for two weeks and increases weekly leads by 160% and CTR by 94% on average.

Guarantee a great return on your investment with our fixed price cost-per-action model.

Ada - the market-leading programmatic solution

Are your digital ads being seen in Clearing?

Our programmatic solution, Ada, retargets The Student Room’s audience with your digital ads in brand-safe locations off-site.  See how it's worked for Aston University.


By combining our powerful audience insights with industry-leading retargeting technology and precise conversion-tracking, we drive exceptional results for your Clearing campaign.


With 87% average viewability - the highest in the HE sector - we ensure your Clearing campaign gets exceptional results. 

Email

Email Clearing applicants

Reach our entire Clearing database 

Students in our Clearing database are waiting to hear from universities like you.

Open to delivered rate to our full database gets an average of 48.7%.

In 2022, one university achieved an open rate of 66.7% and a CTO of 7.7%.

Email listicle

Listicle emails

An authentic way to reach a minimum of 100,000 prospective Clearing applicants

Feature in a listicle email to reach a huge student audience by splitting your share of voice with other universities. Listicles give students the perception of choice, resulting in a more authentic, user-centric experience. Avergae clicks per unique client URL in a listicle is 15.1%.

Choose from Premium and Standard slots (depending on your needs and budget).

These emails give students a high-value, authentic user experience because they offer choice.

SMS

SMS

Text students about Clearing places in Results Week

Students are never far from their mobile phones.

Get instant exposure to thousands of Clearing applicants by sending an SMS in Results Week.

Click-to-deliver rate 4.8%

Uni email

Competitor targeted email or SMS

Reach applicants who are interested in your closest competitors

Competitor targeting drives amazing performance by focussing your message on a high intent audience. Tell us who your top ten competitors are and we will build a bespoke database of Clearing applicants who are expressly interested in those universities (and yours). Your email or SMS will reach applicants in the run-up to A-level Results Day, ensuring your university is front-of-mind during the prime consideration stage of their decision-making journey.

Available to a maximum of 10 clients (August pre-results day send).

Subject-specific marketing - Email and SMS

Target applicants who have opted-in to hear about specific courses

84% of Clearing opt-ins declared at least one subject interest. Target Clearing applicants who are showing a strong interest in your course or faculty. Platinum, Gold, Silver and Bronze targeted sends available by email and SMS:


Target by location

PLATINUM
London
International
South East

GOLD
W Midlands
NW England
E England

SILVER
SW Yorkshire & the Humber
SW England
E Midlands

BRONZE
NE England
Wales
N Ireland
Scotland

Target by subject

PLATINUM
Business and Management
Computer Science
Engineering

GOLD
Accounting & Finance
Art, Design & Creative Studies
Biological Studies
Chemistry
Economics
Education & Teaching
Geography, Geology & Environment
Law
Mathematics
Other Healthcare Professions
Psychology

SILVER
Architecture, Building & Planning
Criminology
English Literature
History
Information, Journalism & Media
Language & Linguistics
Medicine
Nursing
Philosophy, Theology & Religious Studies
Politics
Sociology

BRONZE
Dentistry
Drama, Theatre, Music & Performing Arts
Marketing
Physics
Sports Science
Veterinary Medicine


TSR Talks

Clearing TSR Talks

Your experts attract Clearing applicants

Showcase your most inspiring experts and use their star power to attract Clearing applicants. Your Guest Speaker will author a discussion and respond to students' questions live on our platform. We'll promote your TSR Talk and roadblock competitor ads so that only your brand will appear on your page for a year. You'll also get expert youth engagement training.

We only host one TSR Talk per week during Clearing, so book early.

UPP

UPP Unlimited

Connect with Clearing applicants at every stage of the journey

UPP Unlimited supports an always-on approach to brand awareness and drives engagement with Clearing applicants at every stage in their decision-making journey. The package encompasses an impactful mix of media and engagement tools to enable you to attract, engage, convert and understand a huge audience of potential applicants and students. UPP Unlimited includes:

  • On-site targeted impressions
  • Impressions from off-site remarketing
  • Three Official Rep accounts
  • University Guide (ad-blocked)
  • University forum (ad-blocked)
  • Lead generation on The Uni Guide
  • Course listing promotion on The Uni Guide
  • Keyword alerts
  • Two questions in our monthly omnibus survey to a Year 12 & 13 audience
  • Exclusive access to student research (inc. Navigating Changing Options)
  • Discount on other TSR products*

View all UPP packages

*Some exclusions apply (please ask your Account Manager)

UPP

Research

TSR Insight is our in-house full-service market research agency and has exclusive access to The Student Room community for market research. The team specialises in higher education and is reliable, flexible and easy to brief.

These research services are ideal for Clearing:

  • TSR Asks - monthly omnibus survey targeting prospective university applicants
  • Vote and Tell - test your Clearing creatives on our student audience

How we measure your campaign

We provide an end of campaign report to give you a deep understanding of the performance of our Clearing products against your campaign objectives.

We use a variety of metrics including:

  • Traffic
  • Click-through rates
  • Viewability
  • Conversion tracking for programmatic campaigns
  • Email open and click-to-open rates
  • SMS send numbers
  • Pageviews and dwell time on content

Want to find out more about our Clearing solutions?

Request more info