Young consumers: passion, persistence and pester power

Young consumers: passion, persistence and pester power

Pester power is the influence children have when persuading their parents to buy advertised goods. It tends to be an outdated term that’s usually portrayed negatively in the press. However, we’re proposing pester power is very much still alive and happening not only in children’s early years but all the way through to their teens.

Digital Advertising Terms Explained

The marketing world is full of acronyms, abbreviations and complicated terms. Being digital experts in what we do, we’re explaining the top digital advertising terms that can help you become an expert in your marketing journey. From the basics, performance to targeting and optimisation, we’re explaining the key terms.

GCSE Results Day – Infographic 2018

With over 500,000 users and 1.2 million page views it’s safe to say it’s been our biggest GCSE Results Day ever. Check out all the action and key stats you need to know from this year’s Results Day below.

A-Level Results Day – Infographic 2018

With 561,000 users and 1.6 million page views it’s safe to say it’s been our biggest A-Level Results Day ever. Check out all the action and key stats you need to know from this year’s Results Day .

How Students are Feeling About Results Day 2018

With A-level Results Day today, students across the UK are experiencing an array of emotions from excitement to terror. Being the UK’s largest online student community, The Student Room delved into student sentiment to explore how they’re feeling about their results and the impact of receiving their grades.

Media Predictions – Results Day 2018

We were recently invited to attend an exam board briefing where we got the low down on this year’s anticipated media predictions for Results Day. We’re sharing key insights from our experience with you, so you can you can get a flavour of where the media interest lies and shape up your Results Day PR.

Advertising to student consumers – the when, what and where for brands

Advertising to Student Consumers – the When, What and Where for Brands

Students are better switched-on to the marketing world than ever. With advertising being selected as the least influencing factor in their spending, young people are becoming more and more wise to generic advertising. Calling for marketeers to become more unique and personalised with their approach.

National Careers Service Case Study

How the National Careers Service reached a wider student audience

The National Careers Service, an organisation that provides free, up-to-date, impartial information, advice on careers, skills and the labour market in England, were looking for ways to reach a wider student audience and encourage interaction whilst continuing to provide life-changing advice to young people.

“Things I Wish I Knew When I was a Client During Clearing”

By Tony Lyons, Head of Commercial Marketing at TSR. “I suppose I’m becoming a little bit of an old hand at this Clearing thing; it’s hard to believe I’m on my third year at TSR and have experienced four in various roles at universities, including Head of Marketing.”

Are You Engaging with Pre-App Students Early Enough?

As open day season approaches, we turned to our community of over 10 million monthly users to understand students’ perceptions of these key conversion events, and how significant they are when deciding their next steps.

What No One Tells You About the Viewability of Your Ads

The very least advertisers should expect when they commission a campaign is that it will be seen. But in the competitive digital market too often this isn’t the case. Integral Ad Science report that as much as half of all advertising goes unseen, giving meticulously crafted messages little chance to connect.

THE IMPORTANCE OF DATA-INFORMED PROGRAMMATIC BUYING

Every marketer wants to squeeze maximum value from their budget but buying cheap programmatic advertising is not always the way to do this. Ads will be served widely but not necessarily to the intended audience.