Our unique window into student's lives gives us useful insights into the youth market and student behaviour. Check out our latest blog posts for all marketers and those in the Higher Education sector.
With less than a month until Year 13s get their results, now is the last chance to get ready for Clearing 2021.
In this blog, we will reveal the secrets to a successful Clearing cycle – we’ll explore what we learned from last year, what 2021 Clearing applicants need from you, and how to stand out from the crowd.
Clearing 2021 is officially open. We’re already seeing plenty of student conversations, so now is an ideal time to engage. Our audience of active Year 13 members is also 60% higher than this time last year.
In this blog, we’ll share our top tips for how to use your University Partner Pack to maximise Clearing applications.
It won’t be long until the current Year 12s are making decisions about their post-18 education pathways – whether that is university, a job, an apprenticeship or something else. This September, they will be Year 13s in their final year of school.
The Student Room has around 600,000 users a month who are currently in Year 12.1 In this blog, we’ll reveal what’s on their minds so that you can adapt your communication strategy to engage and support Year 12 students.
Applying for university can be stressful for any student, but the 2022 cohort have had a lot of extra pressures to deal with.
In this blog, we cover some of the key findings from our recent webinar “The Covid Cohort: Understanding 2022 applicants” and what you can do to attract, support and retain 2022 applicants.
It’s mental health awareness week and The Student Room has been promoting What’s Up With Everyone? – a campaign with young people for young people to help build up stronger ways of dealing with life’s challenges. The campaign offers a number of practical tools for their journey through school, college, university and the workplace. It focuses on key challenges of loneliness and isolation, perfectionism, competitiveness, independence and harm from social media. Each challenge is taken up by five brilliant new Aardman characters—Merve, Charlie, Tai, Ashley and Alex.
After enduring over a year of lockdown restrictions, the majority of Year 13s starting university in September have never visited a campus.
It looks likely that in-person events will resume this summer; however, we predict that virtual events will continue to play a key role in applicants’ decision-making journeys.
So what do applicants want from virtual open days this year?
The Student Room is working with Samaritans, Student Minds and Papyrus to improve mental health signposting for students on our …
With continued uncertainty around grading this summer, Clearing 2021 could be the biggest we’ve seen. In this blog, we’ll look at a mixture of quantitative student data (polls, market research and onsite behaviour) and qualitative data (student comments) to give you a holistic view of what to expect this year.
We’ll also include key brand building strategies based on these learnings to help your university prepare for a successful Clearing cycle.
We know that you are thinking about Clearing already, but understanding why this year’s students have accepted or rejected your offers will give you a powerful edge in predicting and influencing future applicant choices.
In this blog, we will cover how to access and use 2021 entry applicant insights to make strategic decisions about your upcoming student recruitment campaigns.
History tells us that when the economy goes down, postgraduate applications go up. After the 2008 financial crisis, postgraduate student numbers grew by an average of 4.4% per cycle between 2007/8 and 2010/11 (HESA). Between the 2011/12 to 2019/20 cycles numbers adjusted back down, then returned to a trend growth rate of around 2% a year. So can we expect a surge in postgraduate applications in our current economic climate? This blog will look at some of the key factors affecting postgraduate demand, postgraduate funding and the competitor landscape, reasons that applicants are drawn to postgraduate study, and the trends we are seeing in students’ postgraduate course and career choices.
Latest Government announcements have given no clear indication as to when students will be back on campus in the UK. We’ve continued to investigate the impact of home studying and online learning, and what this means for students’ productivity and mental wellbeing.
As we head into the second month of 2021, we’re mindful that students have been in and out of lockdowns for almost a year.
Covid-19 has impacted every aspect of their learning, social lives and futures, and record numbers are seeking support on The Student Room.
So what do young people think about how their education is being handled? We’ve been keeping a close eye on student behaviour and sentiment throughout January to find out.*
