Our unique window into student's lives gives us useful insights into the youth market and student behaviour. Check out our latest blog posts for all marketers and those in the Higher Education sector.
Choosing a school or college is a major decision for students and their parents. Single-parent households and households where both parents work full time are increasingly common, making the daily school run and childcare a big challenge for parents. Location has never been more important.
What is geotargeting?
Geotargeting is a kind of segmentation that allows you to advertise to an audience based on their geographical location.
Thank you NHS for being so brave. The Student Room has recorded a special message just for you.
The Student Room’s Sales Director, Paul, shows support for female colleagues, as we discuss the importance of male allies and lifting each other up at work.
The Student Room’s Sophie White discusses key issues on the topic of gender equality at work, such as the small assumptions and behaviours we let slide.
Marissa may be new, but she’s making an impact at The Student Room. In this interview, Marissa shares her vision for the future, both for women and marketing.
Our inspiring women in business interviews continue with Lorna Greville – and this powerful woman doesn’t hold back! Celebrating International Women’s Day like it’s every day.
We kick off International Women’s Day by interviewing our Commercial Operations Director, Amii Lanham, about her experiences in a leadership role.
We’re sharing key takeaways to boost your postgraduate recruitment success rate.
Don’t forget to contact our team for support with your campaign.
This series will raise the profile of apprenticeships as a valuable education pathway. To celebrate National Apprenticeship Week, we’re releasing advice videos for apprenticeship providers and employers.
You’ll learn how young people currently view apprenticeships, and how you can promote apprenticeship schemes to this audience more effectively.
Watch our new video insights series: Why brand’s essential for universities. This series is designed to help marketers, HE professionals and university staff build a powerful and effective university brand. Having a strong brand means that your year-on-year success does not hinge entirely on your individual campaigns. Applicants will come to you because they know your value as an institution and what you can offer.
If you’re promoting postgraduate education, then it’s important to understand your target market. We’ll look at key trends across our postgraduate education audience to help you plan your targeting and engagement strategy.
Black Friday promotions are about selling a lot of product quickly. In 2018, retail sales on the day spiked by +292%, while sales on the following Saturday, Sunday and Monday also showed an increase of over +100% against the previous month.* With high competition and such a small window of frenzied activity, the deals need to be spot on.
Our youth community has revealed the top Black Friday deals students want. Follow our tips and we guarantee you’ll excite these customers.
