Youth marketing for brands
Whether you want to build a leading student brand, reach students making buying decisions or drive awareness to your latest offers, we have the technology and the audience to engage your target market.
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Be loved by students
We have the data, insights and analytical tools to target your message to the young people you want to reach. We know them personally, which means you can target by age, location, passion points, on-site behaviour, study interests and more.
50,700Entertainment lovers* (e.g. gaming, TV, books, music)
80,100interested in finance and student banking*
86,900interested in student accommodation*
* Users who engaged with relevant content or forums in the last 30 days. Data updated 3 September 2023.
Targeting with precision
Learning from volunteered data and inferred behaviour, we target your message to the right students at the right time. Our exceptional targeting opportunities give you the flexibility to create a pool of students, specific to your campaign requirements. For insights about Gen Z consumers, download our 2022 Student Spending Report.
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Build a leading youth brand
Be at their side when it matters most. We’ll work in partnership with you to create an effective campaign that positions your brand ahead of your competitors in the student space.
Reach the inbox of thousands of students with targeted email marketing.
Build your brand and drive traffic with high-impact display advertising.
Don’t just advertise, influence young people searching for useful and engaging content.
Leverage our huge student community for market research.
What our clients say
“The Student Room were one of our strongest performing partners throughout last year’s Nationwide students campaign, delivering consistently strong results from start to finish. The team were responsive and reactive throughout the campaign and played a huge role in helping us beat target reach by over 25%.”
Nationwide Digital Manager at Wavemaker