University Partner Pack
The foundation of your TSR partnership, combining visibility, trusted engagement, unlimited leads and live insight in one always-on platform.
The University Partner Pack turns visibility into unlimited leads
Built as an always-on partnership, the UPP keeps your university visible throughout the student journey. It helps you reach students at key decision moments, out perform competitors in priority spaces and generate unlimited leads throughout the year.
Why universities choose the UPP
Unlimited leads throughout the year
Grow your applications with unlimited undergraduate, postgraduate and international leads from The Uni Guide and The Student Room (postgraduate on TSR only). With no lead caps or budget limits, the UPP provides a continuous flow of prospective students throughout the year.
Every lead can pass directly into your CRM with rich, actionable data, reducing administration and supporting faster, more personalised follow-up. Combined with CAMPUS Lens™ reporting, you can track lead volumes and gain deeper insight to inform future marketing and student recruitment activity.
- Unlimited leads with no caps or budget limits
- High-quality, data-rich leads with CRM integration
- Performance reporting and insight through CAMPUS Lens™
Smarter insight with CAMPUS Lens™
CAMPUS Lens™ is The Student Room's live reporting dashboard, powered by CAMPUS Brain™ - our new suite of foundational AI and data technologies.
Know what students are researching, how your university compares with competitors and where demand is growing. CAMPUS Lens™ turns student behaviour into clear, actionable insight, helping you make smarter recruitment and marketing decisions.
- See how your university performs against the market and competitors
- Use student trends and behaviour to shape content and social strategy
- Gain actionable insight to inform budget and resource decisions
Build trust with Ambassadors
Ambassadors engage directly with students on The Student Room. Badged as the official voice of your university, they answer questions, start discussions and provide trusted guidance in the conversations that influence student decisions.
With unlimited Ambassadors, every member of your team can have their own login, making it easier to support different audiences, such as undergraduate, postgraduate and international students, while encouraging authentic content from staff and student ambassadors.
- Unlimited Ambassadors with individual logins
- Dedicated Ambassador community with ongoing support and knowledge sharing
- Verified university accounts with best practice templates, LMS training and resources
Stay front of mind with Owned Discussions
Owned Discussions give your university a branded presence in the spaces where students are discussing your institution, from subject and accommodation forums to UCAS, Applications and Clearing. By creating a more native experience than traditional display advertising, your university remains highly visible while students engage with relevant discussions.
With fewer competing messages on the page, students stay focused on your university. This creates a cleaner experience, strengthens brand perception and captures more conversations related to your institution.
- Own key discussion spaces across TSR
- Native placements that keep your university front and centre
- Reduced competitor distraction and stronger visibility
University profile and course listings on
The Uni Guide
The Uni Guide
The Uni Guide is a trusted, impartial university comparison site that helps prospective students make informed decisions about where to study. Your university and course profiles become your shop window, showcasing key information and engaging content while students are actively comparing their options.
With ownership of your university and course pages, you can create a richer experience that helps your institution stand out, builds trust and encourages students to take the next step.
- Competitor advertising removed from your university and course pages
- Enhanced profiles with video, discussions and pinned student reviews
- Prominent lead buttons for Open Days, prospectus requests and enquiries
Deep affinity brand building
This feature will drive awareness in the early engagement pool as well as support conversion for those in Year 13 making applications.
As an 'always on' product, deep affinity brand building works by including interesting "Did you know?" facts about your university and 4/5 star student reviews from The Uni Guide in our high-engagement student emails and in our articles and discussions on site and in the app.
These elements are based on location, subject, university, and competitor targeting and are the only commercial items to be included within our highly trusted and engaging student emails.
- Extends your reach to a Year 11 audience right though to enrolment
- Builds credibility and trust with students through authentic comms and long-term engagement
- Maximises brand awareness so you are top-of-mind for students in their decision-making journey
Find out more about the package tailored for your university tariff
Designed to work together
The University Partner Pack
Always-on visibility, unlimited leads and CAMPUS Lens insight year-round.
Partnerships
Exclusive presence in priority subjects and regions, without competitor distraction.
ClickGuarantee
Guaranteed clicks at key recruitment moments. Converts year-round trust into action.
