Working with one of The Big 4
We teamed up with one of the world’s largest professional service firms to make a splash in a new market with a tailored product mix.
DRIVING APPRENTICESHIP APPLICATIONS LEADING TO SUCCESSFUL CANDIDATES
The well-recognised professional services firm have an enviable and established employer brand. Their robust application process promoting applicant interaction in an immersive experience.
However, the emerging apprenticeship market and the need to identify and address a fairly specific school-leaver audience left the company facing several challenges. They needed to identify a niche STEM student school-leaver profile to build brand and drive applications, while The Student Room were tasked with a fairly challenging budget.
Our Big 4 partner company recognised our ability to deliver on audience, scale and relevance, putting us on the media schedule alongside ‘conventional’ recruitment media and job boards.
However, a large and unrefined audience doesn’t deliver conversions – we needed to work some magic with our technology to identify the most responsive audience.
Our users’ onsite behaviour allows our Data Management Platform to learn and infer their profile. Every time they engage with content, forums or learning tools we learn something about who they are, what they want and if they are likely to respond to your brand. Through identifying level of study, interest in job opportunities and subject interests we are in a position to identify and overlay key receptive audiences and deliver on client objectives.
“The Student Room’s campaign has driven 85 applications as a result of users clicking on our ads. This has, so far, led to five candidates accepting roles at the company, with a further one at offer stage, and 18 in our process.”– Attraction Adviser at one of The Big 4