University of Strathclyde
How The Student Room helped University of Strathclyde to boost student engagement using Official Reps.
University of Strathclyde wanted to optimise the way they were using their Official Reps on The Student Room to connect with their student audience in key areas of the site:
"We already used our TSR Official Rep accounts, but primarily with a focus on the University of Strathclyde forum. We decided in June 2020 to change our activity on TSR, and to make an effort posting and building relationships in other forums. We knew that our target demographics (Year 12/13s in particular) were active and looking for guidance on TSR. We decided to focus on conversations taking place in certain forums - UCAS & Applications, Personal Statements, A-Level forum and the subject-specific areas."
The Student Room's account managers offered regular tailored support and best practice tips to help the University of Strathclyde use the Official Rep tool effectively.
Following regular training and guidance sessions with our account managers, the University of Strathclyde team were successful in achieving their objective of raising their profile with their key target audiences.