Display Creative
[Tech Specs]
Below you'll find the format and sizes of the creative you need to supply us with.
Mixed format display creative – targeted impressions
Please provide us with your creative and the destination link (URL) you want your ad to go to at least three working days prior to the go live date. This will ensure your campaign begins on the agreed start date. If any ads are received late, this may affect delivery and/or performance.
Half page unit (HPU)
W:300px H:600 px
Max file size 45kb
Available as: .PNG, .JPEG, .GIF or 3rd party tags
Mid page unit (MPU)
W: 300px H:250 px
Max file size 35kb
Available as: .PNG, .JPEG, .GIF or 3rd party tags
Leaderboard
W:728px H:90 px
Max file size 35kb
Available as: .PNG, .JPEG, .GIF or 3rd party tags
Announcement
Text: 85 characters including spaces.
There should be a clear call-to-action.
Logo: W:85px H:35 px – this should be a static image, no 3rd party tags here.
Available as: .PNG, .JPEG only
Mobile leaderboard
W:320px H:50 px
Max file size 35kb
Available as: .PNG, .JPEG, .GIF or 3rd party tags
Billboard
W:970px H:250px
Max file size 50kb
Available as: .PNG, .JPEG, .GIF or 3rd party tags
Weekly spotlight
Link title: up to 22 characters (incl. spaces)
Body text: up to 70 characters
Image: W: 90px H: 70px
Max image file size 35kb
Available as: .PNG or .JPEG only
Takeovers
A page takeover consists of:
A Leaderboard
A Mid Page Unit
A Half Page Unit
A Mobile Leaderboard
Mobile Panel
Wallpaper Panels
Please see our detailed takeover specification here.