Teesside University

How the multi-media package of UPP Unlimited is helping Teesside University with their student recruitment targets.

The ask

Teesside University has worked with The Student Room through many applicant cycles. They wanted to boost their existing online presence and ensure their proposition was maximised to attract and engage with student users on both The Student Room and The Uni Guide.

The solution

Teesside University chose to upgrade their standard UPP to UPP Unlimited to give them the always-on reach they were looking for. As an enhanced package, UPP Unlimited provides Teesside University with additional benefits including unlimited lead generation credits, off-site remarketing, search result boosts and exclusive student insights.

Combining a mixture of media to attract, engage, convert and understand students, it provides them with an excellent foundation to reach students at all of the major pinch points in their decision making journey.

"The Student Room team have always been incredibly responsive to our requests for support, and we trust their platform, products and insight.

It’s a platform that’s used extensively by our audience and somewhere where we need an appropriate presence. The offer is flexible, and, crucially, competitively priced.”
- Gill Varley, Marketing Officer at Teesside University

"The team are friendly, helpful and they know their respective areas very well. They’re always happy to offer additional support, dig out more insight and help understand our context more fully”
- Gill Varley, Marketing Officer, Teesside University

The value

Teesside University have fed back to us that UPP Unlimited has performed really well, particularly the remarketing element.

The extensive package means they have been able to use features such as inclusion of questions in TSR Asks which has produced results, confidential to them, that has helped inform a current web project.

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