UPP is the ultimate engagement tool for student recruitment

Attract, engage, convert and understand applicants at every stage of the education cycle with direct access to our student audience. UPP is perfect for all aspects of student recruitment - brand building, engagement and applicant lead generation.

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Showcase your university to an engaged student audience


UPP is a holistic approach to student recruitment, enabling powerful engagement, information sharing and influencing of prospective applicants and students.

With a dedicated space on our authoritative platform, you can build awareness and recruit students across the conversion life cycle.



UPP benefits include:
x3 Official Rep accounts

Use real representatives from your university to share information, answer applicant questions and engage with a diverse student audience. Find out more about the Official Rep.

Your verified university accounts let you communicate directly with students in our forums.

You can also set up alerts to receive notifications every time a user mentions your institution or chosen keywords.


Official Rep
Aston University Guide for student recruitment

University guide (ad-blocked)

A University Guide is your official partner profile.

Think of it as your shop window.

Customise your guide to include key information and engaging content for applicants who are making decisions about where to study. Let them know what's great about student life at your institution.

Profiles can feature: course details, facilities, USPs, threads, videos, life at university, social posts, Q&As and more.


Ad-blocked forum

A competitor-free hub where you can inspire applicants to choose your university - all targeted ads from competitors are blocked.

This is a brand-safe space where you can promote the best that your university has to offer,  provide support to your target applicant audience and answer students' questions e.g.

  • What should I do if I miss my grades?
  • Which is the best accommodation?
  • Ask a current student


University of Chester student recruitment forum


Exclusive access to youth research

Get exclusive access to our student research -  Navigating Changing Options:

  • online surveys conducted by market researchers who specialise in HE
  • regular temperature checks of student sentiment, exploring
    the needs of young people considering or currently undertaking higher education
  • understand the changing applicant landscape and what it means for your university


Keyword alerts

Never miss an opportunity to engage with prospective students using keyword alerts sent straight to your inbox.

Reporting

Get insights into student behaviour, cycle trends, competitor insights and the effectiveness of your UPP package at strategic intervals (monthly, annual, application and during Clearing).

Up to 15% off inventory on The Student Room site




Targeted display impressions and programmatic

We target your ideal audience using multiple data points about our users, including their onsite behaviour:

  • we also optimise your display campaign in real-time on our site, ensuring the best ad formats and designs secure prominent positions on our site
  • our industry-leading programmatic solution (Ada) retargets The Student Room users with your ads after they have left our site
  • Ada serves ads in brand-safe locations and the performance of your campaign is fully conversion-tracked

(Only included in certain UPP packages)


Lead generation for student recruitment

Boost your applicant numbers with lead generation credits on The Uni Guide. This powerful conversion platform attracts applicants who are making their final decisions about where to study. The site allows them to compare universities and courses, while filtering by their preferred location. So you get highly qualified leads on a cost-per-lead basis.

Lead buttons on The Uni Guide encourage students to:

  • Download your prospectus
  • Book an open day
  • Submit an enquiry
  • Visit your website

(Only included in certain UPP packages)


Choose your University Partner Pack level

Boost leads and reach your audience wherever they are on the web. NEW: UPP Unlimited - our best value and most comprehensive package.

View UPP packages

Choose your plan

  • Lead generation credits on The Uni Guide
  • Impressions offsite retargeting (Ada)
  • Display impressions on The Student Room
  • University profile page (ad-blocked)
  • University forum (ad-blocked)
  • Official Rep accounts
  • Keyword alerts
  • Reporting
  • Exclusive access to student research (NCO)
  • Two search promotions on The Uni Guide (exclusions apply)
  • Two Qs in TSR Asks omnibus survey (Year 12 & 13)
  • Discount on TSR onsite products (exclusions apply)

UPP Unlimited

£30,000annual
£30,000annual
  • Unlimited
  • 1M
  • 300,000
  • 3
  • 2022 and 2023 entry data
  • 15% off

UPP Premium

£27,000annual
£27,000annual
  • 5,000
  • 1M
  • 300,000
  • 3
  • 2022 entry data
  • 10% off

Choose your plan

  • Lead generation credits on The Uni Guide
  • Impressions offsite retargeting (Ada)
  • Display impressions on The Student Room
  • University profile page (ad-blocked)
  • University forum (ad-blocked)
  • Official Rep accounts
  • Keyword alerts
  • Reporting
  • Exclusive access to student research (NCO)
  • Discount on TSR onsite products (exclusions apply)

UPP Remarketing

£23,500annual
£23,500annual
  • 1M
  • 150,000
  • 3
  • 2022 entry data
  • 10%

UPP Lead Gen

£18,500annual
£18,500annual
  • 5,000
  • 150,000
  • 3
  • 2022 entry data
  • 10%

UPP

£13,500annual
£13,500annual
  • 3
  • 2022 entry data
  • 10%

Some of our UPP partners

Want to find out more
about becoming a UPP Partner?

Get in touch