UPP is the ultimate engagement tool for student recruitment

Attract, engage and convert applicants at every stage of the education cycle with direct access to our student audience. UPP is perfect for all aspects of student recruitment - brand building, engagement and applicant lead generation.

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Showcase your university to an engaged student audience

UPP is a holistic approach to student recruitment, enabling powerful engagement, information sharing and influencing of prospective applicants and students.

With a dedicated space on our authoritative platform, you can build awareness and recruit students across the conversion life cycle.

Already have UPP? Upgrade your package here.

UPP Package includes:
x3 Official Rep accounts

Use real representatives from your university to share information, answer applicant questions and engage with a diverse student audience. Find out more about the Official Rep.

Your verified university accounts let you communicate directly with students in our forums.

You can also set up alerts to receive notifications every time a user mentions your institution or chosen keywords.

Official Rep
Aston University Guide for student recruitment

University guide (ad-blocked)

A University Guide is your official partner profile.

Think of it as your shop window.

Customise your guide to include key information and engaging content for applicants who are making decisions about where to study. Let them know what's great about student life at your institution.

Profiles can feature: course details, facilities, USPs, threads, videos, life at university, social posts, Q&As and more.

Ad blocked forum

A competitor-free hub where you can inspire applicants to choose your university - all targeted ads from competitors are blocked.

This is a brand-safe space where you can promote the best that your university has to offer,  provide support to your target applicant audience and answer students' questions e.g.

  • What should I do if I miss my grades?
  • Which is the best accommodation?
  • Ask a current student

University of Chester student recruitment forum

Keyword alerts

Never miss an opportunity to engage with prospective students using keyword alerts sent straight to your inbox.


Get insights into student behaviour, cycle trends, competitor insights and the effectiveness of your UPP package at strategic intervals (monthly, annual, application and during Clearing). You also get access to our NCO research.

Combine with TheUniGuide

Our direct response lead generation tool, TheUniGuide, is the perfect complement to your UPP package. Find out more here.

Upgrade your University Partner Pack

Boost leads and reach your audience wherever they are on the web. Check out our lead generation and retargeting packages.

View packages

UPP Premium

UPP Premium

Find and convert every possible applicant lead

Standard UPP benefits
+ 1M impressions using our industry-leading retargeting tool, Ada.
+ 5,000 lead generation credits on our impartial university comparison site, TheUniGuide.

UPP retargeting

UPP Retargeting

Remarket to applicants who have already shown an interest

Standard UPP benefits
+ 1M impressions using our industry-leading programmatic solution: Ada.

UPP Lead gen

UPP Lead Gen

Get quality applicant leads, fast from TheUniGuide

Standard UPP benefits
+ 5,000 lead generation credits on our impartial university comparison site, TheUniGuide.

Some of our UPP partners

Want to find out more
about becoming a UPP Partner?

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