UPP is a holistic approach to student recruitment, enabling powerful engagement, information sharing and influencing of prospective applicants and students.

With a dedicated space on our authoritative platform, you can build awareness and recruit students across the conversion life cycle.

UPP benefits include:
x3 Official Rep accounts

Use real representatives from your university to share information, answer applicant questions and engage with a diverse student audience. Find out more about the Official Rep.

Your verified university accounts let you communicate directly with students in our forums.

You can also set up alerts to receive notifications every time a user mentions your institution or chosen keywords.

University guide (ad-blocked)

A University Guide is your official partner profile.

Think of it as your shop window.

Customise your guide to include key information and engaging content for applicants who are making decisions about where to study. Let them know what's great about student life at your institution.

Profiles can feature: course details, facilities, USPs, threads, videos, life at university, social posts, Q&As and more.

Ad-blocked forum

A competitor-free hub where you can inspire applicants to choose your university - all targeted ads from competitors are blocked.

This is a brand-safe space where you can promote the best that your university has to offer,  provide support to your target applicant audience and answer students' questions e.g.

• What should I do if I miss my grades?
• Which is the best accommodation?
• Ask a current student

Exclusive access to youth research

Get exclusive access to our student research -  Navigating Changing Options:

• online surveys conducted by market researchers who specialise in HE
• regular temperature checks of student sentiment, exploring
  the needs of young people considering or currently undertaking higher education
• understand the changing applicant landscape and what it means for your university

Keyword alerts

Never miss an opportunity to engage with prospective students using keyword alerts sent straight to your inbox.

Reporting

Get insights into student behaviour, cycle trends, competitor insights and the effectiveness of your UPP package at strategic intervals (monthly, annual, application and during Clearing).

Up to 15% off inventory on The Student Room site

Targeted display impressions and programmatic

We target your ideal audience using multiple data points about our users, including their onsite behaviour:

• we also optimise your display campaign in real-time on our site, ensuring the best ad formats and designs secure prominent positions on our site
• our industry-leading programmatic solution (Ada) retargets The Student Room users with your ads after they have left our site
• Ada serves ads in brand-safe locations and the performance of your campaign is fully conversion-tracked

(Only included in certain UPP packages)

Lead generation for student recruitment

Boost your applicant numbers with lead generation credits on The Uni Guide. This powerful conversion platform attracts applicants who are making their final decisions about where to study. The site allows them to compare universities and courses, while filtering by their preferred location. So you get highly qualified leads on a cost-per-lead basis.

Lead buttons on The Uni Guide encourage students to:

• Download your prospectus
• Book an open day
• Submit an enquiry
• Visit your website

(Only included in certain UPP packages)