UPP is the ultimate engagement tool for student recruitment

Attract, engage, convert and understand applicants at every stage of the education cycle with direct access to our student audience. UPP is perfect for all aspects of student recruitment - brand building, engagement and applicant lead generation.

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Showcase your university to an engaged student audience

UPP is a holistic approach to student recruitment, enabling powerful engagement, information sharing and influencing of prospective applicants and students.

With a dedicated space on our authoritative platform, you can build awareness and recruit students across the conversion life cycle.

UPP benefits include:
x3 Official Rep accounts

Use real representatives from your university to share information, answer applicant questions and engage with a diverse student audience. Find out more about the Official Rep.

Your verified university accounts let you communicate directly with students in our forums.

You can also set up alerts to receive notifications every time a user mentions your institution or chosen keywords.

Official Rep
Aston University Guide for student recruitment

University guide (ad-blocked)

A University Guide is your official partner profile.

Think of it as your shop window.

Customise your guide to include key information and engaging content for applicants who are making decisions about where to study. Let them know what's great about student life at your institution.

Profiles can feature: course details, facilities, USPs, threads, videos, life at university, social posts, Q&As and more.

Ad-blocked forum

A competitor-free hub where you can inspire applicants to choose your university - all targeted ads from competitors are blocked.

This is a brand-safe space where you can promote the best that your university has to offer,  provide support to your target applicant audience and answer students' questions e.g.

  • What should I do if I miss my grades?
  • Which is the best accommodation?
  • Ask a current student

University of Chester student recruitment forum

Exclusive access to youth research

UPP Unlimited package holders can access exclusive student research via our monthly TSR Asks survey. Two questions are included in the package so you can ask your own survey questions to a potential applicant audience of Year 12 and Year 13 respondents.

Keyword alerts

Never miss an opportunity to engage with prospective students using keyword alerts sent straight to your inbox.


Get insights into student behaviour, cycle trends, competitor insights and the effectiveness of your UPP package at strategic intervals (monthly, annual, application and during Clearing).

Up to 15% off inventory on The Student Room site

Search result boost

Our new and improved Search function on The Student Room provides a higher match quality and faster speed than the previous version. It also shows a much wider range of content from across The Student Room’s platforms.

When you choose the UPP Unlimited package your university, courses and lead gen buttons will be boosted in the search results - enhancing the number of touchpoints you can connect with our users through and driving traffic to your opportunities.

Targeted display impressions

With the UPP Unlimited package we target your ideal audience using multiple data points about our users, including their onsite behaviour:

  • we also optimise your display campaign in real-time on our site, ensuring the best ad formats and designs secure prominent positions on our site
  • our industry-leading programmatic solution (Ada) retargets The Student Room users with your ads after they have left our site
  • Ada serves ads in brand-safe locations and the performance of your campaign is fully conversion-tracked

(Only included in UPP Unlimited)

Lead generation for student recruitment

Boost your applicant numbers by adding interested students from The Uni Guide and The Student Room into your own CRM journeys.

Using our lead generation credits, you're able to capture contact information and interests from students who have expressed interest in your university. We deliver high-quality leads with rich data, for undergraduate and postgraduate UK students.

Your lead buttons also appear on The Uni Guide and The Student Room* to encourage students to:

  • Request your prospectus
  • Book an open day
  • Submit an enquiry
  • Visit your website

*Postgraduate leads on The Student Room only

(Only included in UPP unlimited)

Choose your University Partner Pack level

Boost leads and reach your audience wherever they are on the web. UPP Unlimited is our best value and most comprehensive package.

Choose your plan

  • Lead generation credits
  • Impressions offsite retargeting (Ada)
  • Display impressions on The Student Room
  • University profile page (ad-blocked)
  • University forum (ad-blocked)
  • Official Rep accounts
  • Search result boosts on The Student Room
  • Keyword alerts
  • Reporting
  • Two search promotions on The Uni Guide (exclusions apply)
  • Two Qs in TSR Asks omnibus survey (Year 12 & 13)
  • Discount on TSR onsite products (exclusions apply)

UPP Unlimited

  • Unlimited
  • 1M
  • 300,000
  • 3
  • 15% off

UPP Standard

  • 3
  • 10% off

Some of our UPP partners

Want to find out more
about becoming a UPP Partner?

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