Email Templates [Tech Specs]
Our emails should use one of our four templates. Please take a look at the templates below and send over the imagery as well as the completed template form.
Please note that all email creative is required 5 working days prior to the send date, and at least 10 working days over Clearing (July & August). This is to ensure there is enough time to upload the content, run relevant quality checks, complete test sends and receive sign off.
To ensure the best performance of your email, please make sure none of these trigger words are included in your copy or we will not be able to send your email. Trigger words include words like 'free', 'save', 'guarantee', 'win', etc.
Template 1
>> Download briefing document
Main section
Header image - 600px x 300px
Title - max 30 characters
Copy - max 300 characters
Call-to-action - max 20 characters
Subsections
4 sections – Grid style
Subheadings - max 20 characters
Copy - max 150 characters
Call-to-actions
Footer
Title - max 30 characters
Copy - max 300 characters
Call-to-action - max 20 characters
Please make sure none of these trigger words are included in your copy or we won’t be able to send your email.
Template 2
Main section
Header image - 600px x 300px
Title - max 30 characters
Copy - max 300 characters
Call-to-action - max 20 characters
Subsections
1 - 3 images – List style (450px x 300px)
Subheadings - max 30 characters
Copy - max 150 characters
Call-to-action - max 20 characters
Footer
Title - max 30 characters
Copy - max 300 characters
Call-to-action - max 20 characters
Please make sure none of these trigger words are included in your copy or we won’t be able to send your email.
Template 3
Main section
Header image - 600px x 300px
Title - max 30 characters
Copy - max 300 characters
Call-to-action - max 20 characters
Subsections
1 - 4 sections – Grid style
Image - 450px x 300px
Subheadings - max 30 characters
Copy - max 120 characters
Call-to-action - max 20 characters
Footer
Title - max 30 characters
Copy - max 300 characters
Call-to-action - max 20 characters
Please make sure none of these trigger words are included in your copy or we won’t be able to send your email.
Template 4
Main section
Header image - 600px x 300px
Title - max 30 characters
Copy - max 300 characters
Call-to-action - max 20 characters
Subsections
2 sections – Images (450px x 450px)
Subheadings - max 30 characters
Copy - max 180 characters
Call-to-action - max 20 characters
Please make sure none of these trigger words are included in your copy or we won’t be able to send your email.