As you know, our community love to talk about all things education, and sometimes their posts could be associated with topics outside of the forum they choose to post in. That’s why Topic Sponsorship enables you to expand your brand visibility beyond one specified forum and you can focus on topics across the whole site (for example a subject such as Law or Psychology).

Your display advertising will feature in a space where students are making important decisions about their next steps.

• Gives the opportunity to enhance brand visibility in active on-site discussions.
• Enables you to focus on specific subjects or broader categories (eg A-levels).
• Puts you front of mind with students during key points in the academic cycle.

Topics are banded across four tiers. Please get in touch with the team so we can advise on expected benchmarks for the subjects/topics that are a priority for you.

You receive a mix of ad formats including native ads. Native ads are less intrusive and do not disturb the user experience, they are also seen as more trustworthy. Average CTR across campaigns for native showed a 31% uplift compared to standard formats.