Widening Participation (WP) students are three times more likely to be put off going to university due to the cost of university fees.
WHAT YOU NEED-TO-KNOW ABOUT THE CONVERSION JOURNEY – PART 2
By Kyle Campbell, Content Marketing Officer, Aston University Last week I shared some of the key milestones we’re taking to transform …
WHAT YOU NEED-TO-KNOW ABOUT THE CONVERSION JOURNEY – PART 1
By Kyle Campbell, Content Marketing Officer, Aston University As a marketer, a phrase that always catches my attention is ‘watch …
UNPREPARED STUDENTS, LOW CUSTOMER SATISFACTION AND CONTENT MARKETING
By the team at Havas Education. Do universities think enough about what their future customers need? Recent studies suggest they …
TRANSFORMING BRAND PERCEPTIONS THROUGH USEFUL CONTENT
The Student Room is the natural destination for ambitious, inquisitive and high-achieving young people; with 7.5m+ students exploring options and …
HOW CAN PREVIEW TEXT MAXIMISE YOUR OPEN RATES?
At The Student Room we send over 55 million emails a year, so we understand how much time and thought …
WHAT IS VIEWABILITY AND HOW DOES IT IMPACT YOUR MEDIA CAMPAIGN?
Viewability is the online advertising metric tracking the impressions seen by users. As technology evolves, more marketers are valuing viewable …