What teaching experience do university students want?

A new academic year has started, pandemic restrictions have lifted and university rankings have been released. After years of education disruption, 2022 applicants will be paying close attention to the experiences of the 2021 cohort and how well universities are adapting to student needs. So what should you be shouting about to stand out from your competitors?

In this blog, we share findings from our monthly student research survey (TSR Asks) and our online student polls to shed light on what 2022 applicants expect from their university teaching experience.

Year 12 students

7 things you need to know about Year 12 students

It won’t be long until the current Year 12s are making decisions about their post-18 education pathways – whether that is university, a job, an apprenticeship or something else. This September, they will be Year 13s in their final year of school.

The Student Room has around 600,000 users a month who are currently in Year 12.1 In this blog, we’ll reveal what’s on their minds so that you can adapt your communication strategy to engage and support Year 12 students.

Clearing 2021 tips

What have we learnt for Clearing this year? Brand awareness is key

With continued uncertainty around grading this summer, Clearing 2021 could be the biggest we’ve seen. In this blog, we’ll look at a mixture of quantitative student data (polls, market research and onsite behaviour) and qualitative data (student comments) to give you a holistic view of what to expect this year.

We’ll also include key brand building strategies based on these learnings to help your university prepare for a successful Clearing cycle.

covid-19 masks students

The financial fallout of covid-19 and what it means for your student recruitment

Nearly half of students are currently experiencing financial difficulties due to Covid-19, according to our latest poll.

The poll also revealed significant inequality in what students are experiencing, as over 13% said they have better financial opportunities as a result of the pandemic.

We’ve taken a look at some of the comments on The Student Room to find out how covid-19 is impacting young people financially today. We found three key themes across those who are struggling: graduate careers, accommodation, and finding part-time work while studying.

Students in class with masks

Student sentiment in 2020: insights and engagement strategies

More than ever before, students are looking to leaders and the government to solve the unprecedented challenges they are facing. Thanks to covid-19, their education and exams have been disrupted, their social lives have been all but shut-down at a time when they might have been forming life-long relationships, mental illness is on the rise, and it may be many years before the job market they are about to enter recovers. The picture for young people is pretty bleak, so they urgently need support and clarity about what their futures hold in store.

Student voices are always heard and valued on The Student Room. 75% of UK students use our platform, so we are in a great position to reflect how young people are thinking, feeling, and behaving to the powers that represent them in government and office.

So, how is the covid-19 pandemic affecting the younger generation? In this blog, we’ll cover current onsite behaviour trends and what these tell us about the key concerns for each age group. We’ll also delve into students’ views on the lockdown and on mental health provision.

Students in lockdown

Protecting your 2021 prospects: what to do about negative press

Universities have demonstrated incredible resilience, innovation and creativity in the face of national and worldwide lockdowns. Communication strategies have been reinvented, Open Days have gone virtual and lessons are taking place online. Yet the national press is sowing the seeds of discontent with sensationalist headlines about mass dropouts, students being locked into their campuses, and students suffering from social isolation or mental health issues.

So, how can you as marketing and recruitment protect your 2021 prospects? And is the threat of falling applicant and rising dropout numbers even real? Read our 6 top tips.