geotargeting for schools and colleges

The benefits of geotargeting for student recruitment

Choosing a school or college is a major decision for students and their parents. Single-parent households and households where both parents work full time are increasingly common, making the daily school run and childcare a big challenge for parents. Location has never been more important.

What is geotargeting?

Geotargeting is a kind of segmentation that allows you to advertise to an audience based on their geographical location.

apprenticeships skills and further education video

Apprenticeships, skills and further education | Video

This series will raise the profile of apprenticeships as a valuable education pathway. To celebrate National Apprenticeship Week, we’re releasing advice videos for apprenticeship providers and employers.

You’ll learn how young people currently view apprenticeships, and how you can promote apprenticeship schemes to this audience more effectively.

watch video training

New video series: why brand’s essential for universities

Watch our new video insights series: Why brand’s essential for universities. This series is designed to help marketers, HE professionals and university staff build a powerful and effective university brand. Having a strong brand means that your year-on-year success does not hinge entirely on your individual campaigns. Applicants will come to you because they know your value as an institution and what you can offer.

6 answers to your questions about postgraduate applicants

6 answers to your questions about postgraduate applicants

What motivates undergraduates to continue with further study? How should you adapt your messaging and creative for a postgraduate audience? What is an applicant’s biggest worry? We’re sharing the answers to your burning questions in our latest blog post. Check it out to uncover all the information you need to attract and engage your future applicants.

Student feelings about A-Level Results Day 2019

Almost half of students are considering using self-release to apply through Clearing

Thousands of students across the UK are experiencing an array of emotions as they prepare to receive their A-Level results this week. As the UK’s largest online student community, we teamed up with TSR Insight, our market research consultancy service, to understand how Year 13 students are feeling about their results and what they anticipate to be their next steps to be.

open day improvement techniques

Tia’s Blog: Improving Open Days – A Student’s Perspective

Going to university Open Days can be an overwhelming experience for students. For most, choosing a university is one of the biggest decisions they have ever had to make. Based on my experiences, I have compiled a list of fresh ideas which will reassure your applicants and in turn improve your Open Days.