Birmingham City University
How UPP Unlimited is supporting BCU in their marketing strategy for long term brand building and enabling them to generate new KPIs through the data Campus LENS™ delivers.
The ask
BCU have worked with The Student Room through many applicant cycles. As an UPP Unlimited partner they have been able to take advantage of the host of new benefits introduced to the package in 2024. We caught up with Peter Rigg, Campaigns Manager at BCU to find out a bit more about how they have found the new UPP Unlimited.
What is your favourite feature of UPP Unlimited?
Our favourite part of the UPP is CAMPUS Lens. We’ve used it to generate two new KPIs that help us benchmark against key competitors and the sector. This helps us continually refine the objectives we set for our student reps on The Student Room.
The new dashboard is useful for monitoring ambassador activity closely and spotting areas where we are being mentioned/ could get involved in for good engagement.
How do you find working with our team?
Georgia is proactive and in addition to the monthly calls, she is responsive and always digs out bits of insight and data for us when needed, which is useful for content planning for ambassadors and for other work.
The value of the package
The package exceeds our expectations because it includes a range of inventory offering exposure to our audience over the cycle. For example, we have a permanent presence on The Uni Guide – which we would otherwise have to budget in smaller chunks throughout the year. When we invested for this year, CAMPUS Lens was not yet launched, so it’s a bonus to have this included.
A key success has been developing new KPIs to benchmark ourselves versus our competitor group, making a plan to improve on those KPIs, and then improving each month.