Strategic regional targeting delivers excellent conversion rates for
leading student accommodation provider
Finding students in the right area
Sanctuary Students is an award-winning student accommodation provider serving over 10,000 students in 13 university cities across the UK.
When the Sanctuary Students team needed to increase property bookings in four key cities (London, Liverpool, Preston and Bradford) they turned to The Student Room to reach their desired audience.
“The Student Room offers a great variety of marketing options, depending on what you want to achieve from a campaign. We needed to target students in specific catchment areas that were close to our rental properties.”
As the UK’s largest online student platform, we are uniquely positioned to offer both scale and specificity when creating campaign audiences. We have rich first-hand demographic data about our users, which allows us to pinpoint the ideal prospects for our clients.
“We needed to target students in specific catchment areas that were close to our rental properties. Partnering with TSR has been a natural fit for us because our values are so well-aligned. As a part of the Sanctuary Group, a not-for-profit organisation that invests its profits to provide safe homes, we really care about young people too.”
How The Student Room helped Sanctuary Students achieve its goal
Sanctuary Students was only interested in students in specific locations, so the first priority was to build audiences based on postcode targeting. We located students who were either studying at relevant universities already, or were interested in attending universities near Sanctuary Students’ properties.
The targeted display banners significantly boosted traffic to relevant pages on the client’s website, achieving over 1,200 clicks and above industry benchmarks for click-through rate.
“The results from the campaigns we ran were fantastic! The team are very helpful and are always ready to offer support with anything you may need. We were regularly updated on the progress of our campaign. Advertising through TSR has definitely had a positive effect on our business. The whole process has been simple from start to finish.”
The email campaign was also a success, with open rates reaching as high as 42.3% and click through rate of up to 5.2%. The targeted emails delivered an additional 400 clicks to the highly-effective direct response campaign.
The Student Room was also delighted to be invited to speak at Sanctuary Students’ annual conference on the topic: ’Why be ordinary when you can be extraordinary?’.
“It was a pleasure to have The Student Room speak at our annual conference, they really understand students and their expertise in youth marketing was so valuable.“
– Laura Rollason, Senior Marketing Executive, Sanctuary Students