Student marketing solutions

We offer flexible, bespoke packages or ready-to-go solutions, depending on your needs.

Our solutions
Display advertising >>
Email >>
Ada (retargeting) >>
Forum takeover >>

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Display advertising

Position your brand across popular student pages

Grab the attention of students by placing your eyecatching display adverts in strategic locations across our site.

We track user’s onsite behaviour and have rich 1st party data which enables us to target your ideal audience. The Student Room will create your bespoke segment using a range of data points including age, location, study level, subject interest, career aspiration and more.

Your campaign will also be tested in real time to optimise towards the highest performing creatives and formats.

Email marketing

Target the students you really want to talk to

We'll send the right message to the right students at the right time. Our email databases are updated in real-time to ensure only the most responsive and relevant audience is targeted with your campaign.

With our in-depth knowledge of the student journey, we can plan your send to land at the point of maximum impact - whether that's Results Day, Black Friday, or National Apprenticeship Week. 

You can use our tried-and-tested templates to reduce your workload, or supply your own HTML if you prefer. Our email marketing experts are on hand to optimise and personalise content. All emails are responsive and mobile optimised to ensure the best user experience.

Client success stories

Explore how The Economist used email to increase awareness of their new student offer, boost subscribers and exceed their campaign targets.

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“The Student Room’s data connects the dots and helps us determine between different ad formats, it validates that our money is well spent.”
 - Nottingham Trent University Digital Marketing Manager

Programmatic advertising

Reach your audience wherever they are on the web with Ada, our programmatic advertising solution

Ada delivers real campaign performance by serving ads with the highest standard for viewability in the higher education sector (65% - 80%).

Our retargeting solution is powered by the insights and data that users volunteer every time they visit us.

You can also be confident that your digital ads will only display in brand-safe environments as we adhere to and exceed industry standard principles for on and off-site brand safety.

“As the only education agency to be [DTSG] verified, The Student Room is ahead of the curve. If you have a question or a query, they are incredibly approachable too.”
- University of Bradford

Client success story

We demonstrated our expertise in Aston University’s recent programmatic campaign. Explore how we were able to target the right users through precise data segmentation.

Forum takeover

Have brand presence in a space where students are researching and making decisions around a specific topic or subject area

Own all the ad space on your chosen forum to make a huge impact on students who are viewing relevant content. This is an  effective way to target students based on their application stage and which subjects they are interested in.

Your display ad space includes:  Native advertising, Leaderboard, Mobile leaderboard, MPU and HPU.

Forum examples include:  A-Levels, Applications, Clearing and UCAS, Medicine, Law, Engineering and Computer Science