The Uni Guide Success Stories
Find out how we've helped university clients to attract top quality applicant leads and achieve their recruitment goals
Applicant lead generation
Discover how other universities have attracted high volume, quality leads using The Uni Guide.
See how optimised features including lead buttons, course search promotion and similar course buttons can supercharge your applicant numbers.
The difference lead buttons make
We ran a direct comparison between two universities which were similar in size and league position between 1 August and 30 November 2021. University A did not have lead buttons switched on, while University B did. By not enabling the lead button feature, University A received 0 leads, missing out on the chance to attract over 1,000 qualified applicant prospects:
University A: 0 leads
University B: 1,166 leads
- 566 website visits
- 293 information request forms
- 139 open day bookings
- 168 prospectus downloads
In the period 1st July to 1st November, the Similar Courses button accounted for 18.5% of all leads generated. This is student engagement that’s being driven from non-participating unis to institutions that have their buttons activated. 11% of all University B’s leads were generated from the Similar Courses Button.
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Search promotion
We boosted course listings for a selection of universities to the top of The Uni Guide search results. Search promotion increased traffic, engagement (CTR %) and lead generation. In one week, universities saw a boost in generated leads of up to 264%:
LEADS
A South-coast university
Boosted (17 - 23 Jan)
Performance (vs 10 - 16 Jan):
+121% increase in leads
BUTTON CTR%
A Midlands Russell Group university
Boosted (28 March - 10 April 2022)
Performance (vs 14 - 27 Mar 2022):
+260% increase in button CTR (to 0.18%)
PAGEVIEWS
A Scottish university
Boosted (4 - 9 Jan 2022)
Performance (vs 29 Dec 2021 - 3 Jan 2022):
+64% pageviews (course/university pages)
A North Midlands university
Boosted for one week (14-20 Sep 2021)
Week-on-week performance:
+169% increase in leads
+71% pageviews (course/university pages)
+58% increase in button CTR (up to 0.30%)
A Welsh university
Boosted for one week (13 - 19 Dec 2021)
Week-on-week performance:
+175% increase in leads
+39% pageviews (course/university pages)
+157% increase in button CTR (up to 0.36%)
A Southern university
Boosted for one week (13 - 19 Dec 2021)
Week-on-week performance:
+264% increase in leads
+18% pageviews (course/university pages)
+212% increase in button CTR (up to 0.25%)