The Uni Guide: powerful direct response marketing

Supercharge your applicant pipeline with high volumes of student leads and website traffic.


What is The Uni Guide?

The Uni Guide is a trusted, impartial university comparison platform which empowers prospective students to make informed choices about which universities to shortlist.

The clean and simple user interface sends a clear message that the site is designed for applicants in the final stages of their decision-making journey.

Applicants can search by course, location and institution, so your leads are highly-qualified.

user on TheUniGuide

The Uni Guide audience - 325,000 users a month (24.6% international)

High-intent university applicants searching for your location and courses.

These users have already decided to attend university, and now they just need to choose one. Make sure your university is considered when applicants are short-listing their options.

8,989,136 pageviews in 2022.*

3.9M users in 2022*

Sources:  * Internal data, 1/1/22 - 31/12/22

Unified search attracting even more users

As of May 2023, The Student Room also offers a unified search on site. This means all the authoritative and authentic content across both The Student Room and The Uni Guide can now be easily accessed by users on The Student Room.

TUG buttons

How we capture your leads - direct response buttons

Eye-catching buttons prompt applicants to take action by visiting your website or filling in a form. The buttons appear on your listing and on every section of your profile. All data forms include a consent tick box, allowing you to contact your leads:

  1. Request info | Students send you an enquiry along with their data
  2. Get prospectus | Students provide their data in exchange for your prospectus
  3. Visit website | Students are redirected to your university website
  4. Open Days | Students specify which open day they will attend and provide data

From early 2023, we also now include the buttons on The Student Room site to drive even more enquiries to your university. Universities with lead gen buttons also have their buttons boosted in the Sponsored Universities panel of the search results

Reaching a wider applicant audience - similar courses

Our similar courses functionality drives more users to your page when they search for university courses that are similar to your offering (see example).

Over 5% of all applicant leads come from redirects provided by the Similar Courses button (in some cases, the Similar Courses button has driven 40% of a university's leads).

This means that if you do not have this feature enabled, you could be losing valuable leads to your competitors.

Sources: Internal data February 2023

The Uni Guide case studies

Read examples of how The Uni Guide packages have already delivered thousands of applicant leads for other universities.

Campaign results and reporting

We send you leads in real-time. The applicant forms capture the following data:

  • Applicant's name
  • Location (country)
  • Year they want to start university
  • Applicant's email
  • Consent opt in: by ticking a box they agree to be contacted and/or receive information from your university
  • Telephone number (optional)
  • Postcode (optional)
  • Which open day they plan to attend (open day form only)
  • Free text for enquiries (request info form only)

Interested in The Uni Guide? Please get in touch.

Rate card and enquiries here