Targeted Impressions
[Tech Specs]
Please provide us with your creative and the tracked destination link (URL) you want your ad to direct to. All assets must be supplied at least 3 working days prior to the go live date, and at least 10 working days over Clearing (July & August). This will ensure your campaign begins on the agreed start date. If any assets are received late it may affect delivery and/or performance.
TSR Unified Native
NEEDS UPDATING _ Our best performing ads which help maximise your campaign's exposure. We've expanded the reach of our native ads and have rebranded ...... now native only and can no longer accept previous banners. If you're unable to supply, please contact our Client Services team, clientservices@thestudentroom.com.NEEDS UPDATING _
Destination URL
The final landing page URL where users are taken after clicking the ad. Must be a complete, valid URL. Ensure it is mobile-friendly and loads quickly. Tracked URLs are encouraged.
Logo
Between 600px and 1146px width x 600px height, max file size of 100KB
Rectangular or square logo in .PNG, .JPEG or .GIF format. This should be an identifiable brand logo, shield, symbol or image, not an ad with messaging in it. It will be displayed at 80px height so must be legible at that size. This will display in all ads.
Image
1200px width x628px height, max file size of 150KB
Large rectangular creative image in .PNG, .JPEG, or .GIF format. This can use imagery and large text. It will be displayed at 100px height, so must be legible and engaging at that size. Displays in persistent bottom panel on larger screen sizes (example below).
Text (incl. spaces)
Headline: (20–40 characters)
Primary message to grab attention. Should be clear, concise, and engaging.
Body: (max 90 characters)
Supporting text providing context or key detail. Encourages the user to learn more.
CTA: (max 15 characters)
Action label on the call-to-action button. Make it short, directive, and engaging. e.g. “Apply now”
Third-Party Impression Tracker (optional)
A 1×1 image tracking pixel called when the ad is served, enabling third parties to log an impression.
Third-Party Click Tracker (optional)
A tracking URL that redirects before the final landing page, allowing third parties to log clicks.
You can submit your campaign assets using our dedicated upload form. Once received, we’ll review and schedule your campaign for launch.
Upload your creative, copy, and tracking links using the form >>>>
Creative performance optimisation
Our standard approach is for TSR ad specialists to create three variants of the headline, body, and CTA, giving nine combinations for optimisation. If you prefer to supply your own, you may send up to three variants of each, along with alternative logos or images if you’d like them tested. Please let us know if you do not wish us to create variants on your behalf.
