Targeted Impressions

[Tech Specs]

Below you’ll find the format and sizes of the creative you need to supply us with.

Please provide us with your creative and the tracked destination link (URL) you want your ad to go to.
All assets must be supplied at least 3 working days prior to the go live date, and at least 10 working days over Clearing (July & August). This will ensure your campaign begins on the agreed start date. If any assets are received late it may affect delivery and/or performance.

NEW placements

These are additional formats to be supplied along with standard placements.

Native ads
W:600px   H:600px 
(.PNG, .JPEG, .GIF with a max file size of 45kb)
Image may be rendered at 100x100px so please ensure any graphic or text is legible at that size.

Text (incl. spaces)
Header: 25 characters
Body: 90 characters
CTA: 15 characters

Standard placements

We accept all assets as a .PNG, .JPEG, .GIF with a max file size of 45kb or 3rd party tags

Leaderboard (LB)
W:728px   H:90px

Mobile leaderboard (MLB)
W:320px   H:50px

Mid page unit (MPU)
W: 300px   H:250px

Half page unit (HPU)
W:300px   H:600px

We are able to accept HTML5 creatives, in order for us to run them we need to ensure that they pass all the relevant checks. If you are planning on supplying HTML5 creatives please make sure:

  • that each .zip folder is less than 1000kb
  • to run all the creatives through this validator with no errors showing

Please note, failure to meet the technical specifications could mean we are unable to run the creative. If this happens, it will be returned with a request to update and meet the specifications.

Have a question about your campaign?

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