Who are we?

At The Student Room Group, we’re proud to be the largest, most vibrant online student community. Every day, millions of students turn to us for trusted advice, fresh insights, and much-needed support, whether they’re navigating coursework, choosing a university, or figuring out what’s next in life. That puts us in a unique position: we get to connect switched-on young people actively seeking answers with the educators and employers who can truly make a difference. By bridging these worlds, we spark meaningful connections that help shape brighter futures.

What does a Senior Marketing Executive do at The Student Room?

As the Senior Marketing Executive, you will use your passion for the Higher Education sector and love of supporting young people to communicate to our clients why The Student Room is the most useful and best-loved online student community there is.

In this role, you’ll lead our B2B marketing efforts and provide essential support to our sales team. Reporting into the Head of Marketing and collaborating closely with the Head of University Accounts and Head of Agency Partners, you will drive impactful marketing and sales activities, helping to keep The Student Room and our audience at the forefront of our clients’ minds.

Your responsibilities will include developing and delivering a B2B marketing strategy, executing campaigns across various channels, managing our B2B platform (TSR Matters), and coordinating events.

Key role responsibilities:

• Deliver our B2B marketing strategy aligned with The Student Room’s OKRs, brand, and commercial goals.
• Work with the marketing executives to create impactful marketing campaigns across email, social media and events to engage key accounts and nurture new relationships.
• Build strong relationships with internal stakeholders to ensure commercial needs are being supported.
• Design compelling digital sales collateral to support the commercial team.
• Utilise the CMS to manage the commercial website, TSR Matters, focusing on traffic growth and lead generation.
• Manage our B2B social media presence via LinkedIn.
• Coordinate and manage B2B events, both online (webinars) and in person.
• Work with the Community Team, to create data-informed sentiment insights that reflect the voice of students, showcasing clear opportunities for universities to address challenges and meet student expectations.
• Handle administrative tasks including mailbox management, CRM updates and providing sales assistance.
• Report on and review marketing campaigns to inform future optimisation.