Enhance your reputation with direct engagement - Official Rep
Official Reps are the perfect tool for managing PR, building connections and empowering decision-making. Your representatives can engage directly with students on The Student Room site, putting you at the centre of key conversations in a space students trust.
What is an Official Rep?
An Official Rep is a representative you choose to engage directly with students on our platform, The Student Room. This solution is suitable for universities, brands, employers, government, and anyone who wants to communicate with young people.
We position and badge you as the authoritative voice of your organisation, so that students know they can trust your communications.
You'll be at the heart of opinion-forming conversations. You can post and answer questions, set up threads on topics that matter to you, and respond when students are talking about your organisation.
Here's an example of an Official Rep profile page.
What our clients think
"Being an Official Rep on The Student Room has been incredibly beneficial for us. Having the opportunity to connect with students directly is invaluable and we can answer their questions, worries and concerns with factual advice and guidance and not hearsay or rumour."
– Undergraduate Campaign Officer, Loughborough University
"We already used our TSR Official Rep accounts, but primarily with a focus on the University of Strathclyde forum. We decided in June 2020 to change our activity on TSR, and to make an effort posting and building relationships in other forums. We knew that our target demographics (Year 12/13s in particular) were active and looking for guidance on TSR. Our objective was to increase Strathclyde's presence and visibility across various parts of the site and I'm satisfied that we achieved this with the guidance from TSR account managers."
–Assistant Recruitment Officer, University of StrathclydeFind out more
“Our TSR Rep was fundamental to the University in converting a number of students during the results period. Having the ability to engage with students first-hand where they are having discussions about universities resulted in high success rates for Bradford and was key during this period.”
Associate Director of Marketing Communication, University of Bradford
Direct communication with your target audience
The Student Room is the place where conversations and decisions happen.
Our users are talking about you, their next steps, and the things that matter most to them - so be part of the discussion.
In this example, a prospective university applicant has asked:
"What is it like to study marine biology at Newcastle? I'm very much considering making it my firm and I'm just curious what it's like."
Newcastle University has used an Official Rep to signpost the applicant to a marine biology blog and other resources to help them make an informed decision about choosing to study there.
Show your brand personality
Make your brand accessible to a youth audience by engaging directly with forum posts and addressing users’ current perceptions, concerns and misconceptions on The Student Room.
You'll get unparalleled exposure to the youth market - 75% of all UK students use our platform.
This real-time engagement product has become a vital communication tool for many of our partners.
It's great for: reputation management, brand awareness, shifting audience perceptions of your brand, and sharing important information.
Maximise your impact
There are many ways an Official Rep can support your youth marketing or communication goals. Here are just a few ways that you can drive authentic engagement:
- Post threads to start conversations that align with your objectives
- Reply to students' live questions in relevant forums
- Set up alerts and get notifications every time a user mentions your brand or chosen keywords
- Utilise your experts, student ambassadors, alumni and academics to connect with your target audience
- Receive private messages from students who are interested in what you offer
We offer free Official Rep training to help you make the most of the tool
First Wednesday of the month at 10am
Get the most from your Official Rep account. We can advise on:
- frequency of posting
- messaging to engage students
- what to look out for on forums