Feature in our listicles emails

A budget-friendly way to reach thousands of students. Our listicle emails feature a maximum of four other advertisers, so your message will grab our students' attention. Download your pack:

Why should you feature in our listicle emails?

Benefits of The Student Room listicle emails:

  • Reach more students without spending more  - by splitting the cost of an email send with other organisations you can target a larger audience
  • Leverage our relationship with students - our users trust us to send them useful content and viable options
  • Build brand awareness and deepen your connection with students - you can keep reminding students what you have to offer by booking slots over a longer period of time (without having to pay solus rates each time)

How it works - choose premium or standard slots

Our listicle emails feature one premium slot and up to four standard slots. Discounts available for multiple bookings.

Our email templates have been tested and optimised to maximise response rates. Your listing will feature an image, text copy and a call-to-action button linking students directly to your preferred URL (tech specs here).

We recommend the premium slot for the greatest impact. Why not book a series of premium or standard slots to build brand awareness and reinforce your message?


Audience - targeting the right students for you

Each email is sent to at least 120,000 students. Rich first-party data allows us to identify and target your ideal prospects.

We build your audience by choosing the students who are most likely to respond to your message. Listicle emails are sent to users who have already engaged with strongly related threads or forums, or who match other key criteria such as study level, interests or location. In some cases, your audience will include an "opt in" list  -  students who have actively chosen to receive updates from our clients relating to a specific topics (e.g. Clearing).

open days

Who we've worked with - client success stories

University example
A Midlands based university booked a standard slot in an open days listicle. They received 294 URL clicks (34% of total clicks). The other slots were also successful with 856 unique clicks overall. 

Accommodation provider
An accommodation listicle had an open rate of 70% and the total number of opens exceeded the total number of recipients. This shows the high level of engagement ad whose who did open, often opened it more than once. 

University example
A university promoted their open day in the premium slot. The listicle got 527 unique clicks total, but 381 of those unique URL clicks belonged to that university.


Your end of campaign report

We provide you with a full breakdown of how your campaign has performed against your objectives in your end of campaign report. We offer unique tracking on a client by client basis for listicles.

Your report will include:

  • Unique clicks - total
  • Unique clicks - your URL
  • Total clicks on your URL
  • % clicked on your URL

* 30% discount applies to non-edu sectors. Maximum discount available for the education sector is 20%.

Talk to us about Listicles

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