Parents are pivotal influencers in university decision-making, yet recruitment strategies often overlook precisely how and when parents exert their influence. …
Inside Student Recruitment: Published 5th June 2025
Clearing is just around the corner and across the sector strategies are taking shape. With the combination of regional shifts, …
Inside Student Recruitment: Published 6th May 2025
I’ve been digging into the latest UCAS data, thinking not just about what it says but also about what it …
Spring blog: Published 26 February 2025
The postgraduate landscape is evolving, shaped by rising tuition fees, financial pressures, and shifting enrolment trends. While demand for advanced …
Student sentiment newsletters
As the UK’s largest online student community, we witness daily the valuable exchange of support and advice among young people. …
How providing the right support can bring more students to your university
Published 25 March 2024 In the 60 days leading up to January’s university application deadline, The Student Room had over …
GCSE students – where they are in their university decision path and what they want to know
Published 24 May 2023 Although student recruitment teams need to juggle attraction campaigns for Year 12 as well as nurturing …
The life of a student is far from carefree: how prospective undergraduates are feeling and the support they want
Published 16 March 2023 98% of the prospective undergraduates we spoke to have some type of worry at the moment, …
How prospective undergraduates feel about the cost of living crisis
92% of prospective undergraduates are concerned about the rising cost of living, according to our September survey The Student Room …
Over half of Gen Z is concerned about employability
Our latest Navigating Changing Options (NCO) survey explores the career goals and concerns of the next generation of workers In …
What applicants expect from on-campus and virtual university open events
The pandemic meant universities had to be swift and agile to deliver new virtual university open events – and they …
The future of graduate recruitment and what employers need to know
Ever wish that you could predict the future of the job market? In this blog, we will uncover new research about Year 12 and Year 13 students’ career aspirations and expectations, and how these will shape the graduate recruitment market in four to five years’ time.
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