UCL
How TSR Insight helped UCL gather feedback from prospective students on a proposed new course
The ask
UCL wanted to test and develop a proposed course with prospective students.
They wanted to evaluate the appeal of various aspects and features of the course content amongst the target audience to support the final development of the course and fine-tune the marketing messages.
The solution
TSR Insight was commissioned to deliver and moderate an online qualitative bulletin board with members of the target audience for the course.
The bulletin board ran for five days with participants logging in each day to review materials, give feedback, complete tasks and respond to follow-up questions. Moderators prompted for more detail and follow-up questions.
The prospective students fully engaged with the methodology, giving thorough and insightful daily feedback to each topic and the moderator follow-ups.
Key stakeholders were able to observe the discussions unfold over the course of the week.
The findings, insights and recommendations were delivered via both a report and an online debrief presentation with the stakeholder team at UCL.
"responsive, helpful and a pleasure to work with throughout the project"- UCL
The value
The research enabled the stakeholder team to fine-tune the programme content and develop key marketing messages to maximise appeal to the target audience prior to launch.