Schools and colleges welcome pack
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Find and recruit local student applicants for your school or college.
As the UK’s largest online student community, we have the database and the tools to deliver high-performance geo-targeting and winning direct response campaigns to suit any budget.
Our schools and colleges welcome pack offer lets you try our services with up to 25% off the rate card price.
Display advertising >>
Solus email only >>
Solus email and display >>
Campaign reporting and package rate card:
How we measure your campaign >>
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Display advertising
Get noticed by young people who are searching in your local area
In-house experts will serve your targeted banner ads in strategic locations across our site.
We combine your targeting criteria – such as study level and location – with our demographic and behavioural data to reach local students with a high propensity to attend your institution. We can also offer guidance on how to optimise your ad performance based on our knowledge of which creatives, formats and placements are most effective.
Solus email
Direct to the inbox of your ideal applicants
The Student Room has an addressable audience of millions of students aged 14+, including information about their subject choices and locations. We’ll custom-build your recipient list to match your objectives to maximise your campaign performance.
Send your personalised email through The Student Room and benefit from the trust and familiarity we have established with our users. Our team is on-hand to optimise your copy and creative if desired.
Solus email and display
A combined campaign targets students at different stages in the decision-making journey
Your eye-catching display ads capture your audience’s attention, then your targeted email lets them know why your institution is right for them.
We find the halo effect of display advertising often boosts email performance, because recipients are more familiar with who you are.
How we measure your campaign
We provide an end of campaign report to help you fully understand how your campaign has performed against industry and The Student Room’s own benchmarks.
We use a variety of metrics including:
- Traffic – Click-through rates
- Email open and click-to-open rates
- Pageviews and dwell time on content
- Impressions delivered across the campaign