Direct Response
Grow open day registrations, drive last-minute sign-ups and aid attendance conversion with our six-week campaign ahead of your open days and events
Open days play a pivotal role in the university decision-making journey. A 2024 survey with Year 13 applicants* positioned them as the most useful information source behind Ucas and your own website.
A Direct Response campaign with The Student Room will connect you with a motivated community of students actively researching university options - perfect for open day and event campaigns.
Our approach utilises multiple channels of advertising, email and SMS alongside enhanced audience targeting and optimisation tools, to maximise engagement with your open day campaign.
You'll capture students at the heart of decision-making and benefit from The Student Room’s strong credibility within the student community.
"Hi Guys, I am considering Cumbria as potentially my first choice (I start uni in 2026) and want to get in there with open days early so I can go to as many as possible especially as lots of unis run them on the same day…."
"I've got an offer for CU in September 2025 and it's my favourite course of all that I applied to, however there only seems to be one available open day on the 18th of January? Is there likely to be more to be revealed after this one happens or not?"
Timely, low input with the assurance of guaranteed performance
We know it’s not just budgets being squeezed; The Student Room Direct Response ensures even resource-stretched teams can launch event campaigns with ease, quickly and effectively, with minimal, high-impact assets required. Plus, with simple cost-per click pricing, we're able to guarantee performance, optimise to clicks and let our campaigns team deliver timely results.
Our in-house experts will use precise targeting to Year 12 and 13 students in your chosen recruitment regions, alongside users already interested in you and your competitors.
With well-timed emails/SMS sends, alongside your banner display advertising, you can be confident we’ll capture quality clicks to send over to your booking pages, ready to convert.
* TSR Insight survey April 2024.
Talk to us about Direct Response