On Wednesday 14th November, Julie Vincent, Managing Director at Vincent Consulting, presented key findings from the Options 2018/2019 report, which shares the perceptions and decision-making journey of over 10,000 students. Having produced the insightful analysis and reporting on behalf of The Student Room, Julie shared her secrets to a successful market research project.
OPTIONS 2018 – FREE ANNUAL REPORT
Each year we survey thousands of students to discover their perceptions of the options available to them after school, college or university to give you a unique insight into their decision-making journey.
Know your international audience: How to communicate with a global market
On average international students consider three other countries in addition to the UK when deciding where to study. So, how can you ensure both the UK and your university stand out amongst the crowd?
Know your international audience: Top subject interests
We delved into the data on The Student Room to identify the top subject interests from international students.
Know your international audience: The only market set for growth in he between now and 2022
As the only market set for growth between now and 2022, international students are central to the sustainability of Higher Education. This year, the total number of foreign applications to British universities surpassed 100,000 for the first time ever and UCAS reported an 11% growth from 2017 in non-EU applications.
Postgraduates: Who they are, what they want to hear and how to engage them
What are the reasons for students to stay in education after their undergraduate degree? What influences their decision to do a postgraduate degree? We’ve pulled key insights from activity on The Student Room to give you a unique window into students’ behaviour and motivations when it comes to postgraduate (PG) study.
GCSE Results Day – Infographic 2018
With over 500,000 users and 1.2 million page views it’s safe to say it’s been our biggest GCSE Results Day ever. Check out all the action and key stats you need to know from this year’s Results Day below.
A-Level Results Day 2018 – Infographic
With 561,000 users and 1.6 million page views it’s safe to say it’s been our biggest A-Level Results Day ever. Check out all the action and key stats you need to know from this year’s Results Day .
How Students are Feeling About Results Day 2018
With A-level Results Day today, students across the UK are experiencing an array of emotions from excitement to terror. Being the UK’s largest online student community, The Student Room delved into student sentiment to explore how they’re feeling about their results and the impact of receiving their grades.
Media Predictions – Results Day 2018
We were recently invited to attend an exam board briefing where we got the low down on this year’s anticipated media predictions for Results Day. We’re sharing key insights from our experience with you, so you can you can get a flavour of where the media interest lies and shape up your Results Day PR.
“Things I Wish I Knew When I was a Client During Clearing”
By Tony Lyons, Head of Commercial Marketing at TSR. “I suppose I’m becoming a little bit of an old hand at this Clearing thing; it’s hard to believe I’m on my third year at TSR and have experienced four in various roles at universities, including Head of Marketing.”
Are You Engaging with Pre-App Students Early Enough?
As open day season approaches, we turned to our community of over 10 million monthly users to understand students’ perceptions of these key conversion events, and how significant they are when deciding their next steps.












