Students in class with masks

Student sentiment in 2020: insights and engagement strategies

More than ever before, students are looking to leaders and the government to solve the unprecedented challenges they are facing. Thanks to covid-19, their education and exams have been disrupted, their social lives have been all but shut-down at a time when they might have been forming life-long relationships, mental illness is on the rise, and it may be many years before the job market they are about to enter recovers. The picture for young people is pretty bleak, so they urgently need support and clarity about what their futures hold in store.

Student voices are always heard and valued on The Student Room. 75% of UK students use our platform, so we are in a great position to reflect how young people are thinking, feeling, and behaving to the powers that represent them in government and office.

So, how is the covid-19 pandemic affecting the younger generation? In this blog, we’ll cover current onsite behaviour trends and what these tell us about the key concerns for each age group. We’ll also delve into students’ views on the lockdown and on mental health provision.

Students in lockdown

Protecting your 2021 prospects: what to do about negative press

Universities have demonstrated incredible resilience, innovation and creativity in the face of national and worldwide lockdowns. Communication strategies have been reinvented, Open Days have gone virtual and lessons are taking place online. Yet the national press is sowing the seeds of discontent with sensationalist headlines about mass dropouts, students being locked into their campuses, and students suffering from social isolation or mental health issues.

So, how can you as marketing and recruitment protect your 2021 prospects? And is the threat of falling applicant and rising dropout numbers even real? Read our 6 top tips.

geotargeting for schools and colleges

The benefits of geotargeting for student recruitment

Choosing a school or college is a major decision for students and their parents. Single-parent households and households where both parents work full time are increasingly common, making the daily school run and childcare a big challenge for parents. Location has never been more important.

What is geotargeting?

Geotargeting is a kind of segmentation that allows you to advertise to an audience based on their geographical location.

watch video training

New video series: why brand’s essential for universities

Watch our new video insights series: Why brand’s essential for universities. This series is designed to help marketers, HE professionals and university staff build a powerful and effective university brand. Having a strong brand means that your year-on-year success does not hinge entirely on your individual campaigns. Applicants will come to you because they know your value as an institution and what you can offer.

postgraduate learner

Postgraduate education: understanding your audience

If you’re promoting postgraduate education, then it’s important to understand your target market. We’ll look at key trends across our postgraduate education audience to help you plan your targeting and engagement strategy.

postgraduate studying

5 postgraduate funding tips to reassure applicants

Debt is the biggest deterrent for students considering applying for postgraduate study. In the last thirty days, 133,500 users* accessed our postgraduate content to seek advice about further study. Most already have considerable loans from their undergraduate degrees, so they’re in need of postgraduate funding tips.

Use these five strategies in your communications to reassure your prospects that they can afford to continue their studies.

We’ll also share conversations from postgraduate applicants on The Student Room to give you an insight into the objections or barriers that influence students.

6 answers to your questions about postgraduate applicants

6 answers to your questions about postgraduate applicants

What motivates undergraduates to continue with further study? How should you adapt your messaging and creative for a postgraduate audience? What is an applicant’s biggest worry? We’re sharing the answers to your burning questions in our latest blog post. Check it out to uncover all the information you need to attract and engage your future applicants.

students applying to university on a laptop

Applying to university: the student journey

Applying to university is a huge decision for students. But do you know what they’re going through at each stage in the application process?

Today we’ll share a roadmap, with examples from real students, to identify the key milestones and questions in the student journey. You can use this to plan relevant content and identify the best times to interact with university candidates.

GCSE Results Day

Infographic – GCSE Results Day 2019

This year on GCSE Results Day alone we had nearly half-a-million users visit The Student Room to celebrate, commiserate and support their peers getting their results. Explore all the action including top content, searches and conversations.