What No One Tells You About the Viewability of Your Ads

The very least advertisers should expect when they commission a campaign is that it will be seen. But in the competitive digital market too often this isn’t the case. Integral Ad Science report that as much as half of all advertising goes unseen, giving meticulously crafted messages little chance to connect.

THE IMPORTANCE OF DATA-INFORMED PROGRAMMATIC BUYING

Every marketer wants to squeeze maximum value from their budget but buying cheap programmatic advertising is not always the way to do this. Ads will be served widely but not necessarily to the intended audience.

STUDENT ATTITUDES TOWARDS UNIVERSITY FEE REFORM

We surveyed a sample of over 1,000 students to understand their attitude towards university fee reform. This report shares key insights into the narrowing of provision, commercialisation of universities and student purchase rationale.

EXAMS PERIOD 2018 – INFOGRAPHIC

We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into what they purchase in preparation for university.

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THREE SIMPLE STEPS TO ENSURE OPEN DAY SUCCESS

As open day season approaches, we turned to our community of over 10 million monthly users to understand students’ perceptions of these key conversion events, and how significant they are when deciding their next steps.

STUDENTS EXPERIENCE OF SEXUAL VIOLENCE – NEW REPORT

TSR has been working with Revolt Sexual Assault, a campaign that aims to give power back to students, to consult thousands of young people about their experiences of sexual assault and harassment while at university.

Flying the flag for students

THE VALUE OF THE ‘LURKER’

We’re always talking about how important it is to engage our users to increase brand awareness, but do you ever consider the engagement from people who don’t interact with your content directly?