Below you'll find a list of all posts that have been categorized as “Marketing”
The very least advertisers should expect when they commission a campaign is that it will be seen. But in the competitive digital market too often this isn’t the case. Integral Ad Science report that as much as half of all advertising goes unseen, giving meticulously crafted messages little chance to connect.
Every marketer wants to squeeze maximum value from their budget but buying cheap programmatic advertising is not always the way to do this. Ads will be served widely but not necessarily to the intended audience.
We surveyed a sample of over 1,000 students to understand their attitude towards university fee reform. This report shares key insights into the narrowing of provision, commercialisation of universities and student purchase rationale.
We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into what they purchase in preparation for university.
We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into what they purchase in preparation for university.
We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into what they purchase in preparation for university.
As open day season approaches, we turned to our community of over 10 million monthly users to understand students’ perceptions of these key conversion events, and how significant they are when deciding their next steps.
We surveyed over 1,000 students to explore their experiences of university advice in schools and colleges and understand what they wanted to be told before going through the decision-making process.
We surveyed over 1,000 students to understand their perceptions of university open days and how valuable they are in their decision-making process.
Millenials are more marketing savvy than ever. Gone are the days of sleek and polished advertising that may have appealed to previous generations.
With Google’s ongoing mission to make the web more mobile-friendly, they have decided to transition to mobile-first indexing.
We’re always talking about how important it is to engage our users to increase brand awareness, but do you ever consider the engagement from people who don’t interact with your content directly?
