Bridging the gap – Julie Vincent about market research and the decision-making process

On Wednesday 14th November, Julie Vincent, Managing Director at Vincent Consulting, presented key findings from the Options 2018/2019 report, which shares the perceptions and decision-making journey of over 10,000 students. Having produced the insightful analysis and reporting on behalf of The Student Room, Julie shared her secrets to a successful market research project.

Bridging the gap – Connecting students and government

On Wednesday 14th November we welcomed government representatives to join us at our first ever Bridging the Gap in London. We came together to share insights into the minds and behaviour of young people with the objective to bridge the gap between students and government, here’s a round-up of the day.

OPTIONS 2018 – FREE ANNUAL REPORT

Each year we survey thousands of students to discover their perceptions of the options available to them after school, college or university to give you a unique insight into their decision-making journey.

Commercial Partnerships

Postgraduates: Who they are, what they want to hear and how to engage them

What are the reasons for students to stay in education after their undergraduate degree? What influences their decision to do a postgraduate degree? We’ve pulled key insights from activity on The Student Room to give you a unique window into students’ behaviour and motivations when it comes to postgraduate (PG) study.

What students want from brands - Short term deals vs long-term investment

What students want from brands – Short-term deals vs long-term investment

Young people are more switched-on and consumer savvy than ever. In a digital world where they’re constantly inundated with advertisements of new products, brand deals and the latest discounts, how do you know what you’re offering is cutting through the noise? And most importantly how do you know it’s what your target audience wants to hear?