New for 2024 - the ultimate engagement tool for student recruitment
Empower your institution with the University Partner Pack
In close collaboration with 70 representatives from over 35 universities, we're thrilled to introduce our revamped University Partner Package. Our discussions focused on what universities like yours are really looking for, helping us to craft a product range that’s a perfect fit for both your needs and our students' expectations.
We recognise the challenges you face: tight budgets, high expectations, and constant pressure to do more with less. In response, our enhanced product range is designed to support you throughout the student lifecycle. It offers exceptional value and budget consolidation opportunities whilst connecting you directly with students on our platform.
Powered by CAMPUS Brain™, our new AI engine for student engagement, we're delivering you high performing university products, and keeping students safe.
Here’s a peek at what we’re rolling out
Unlimited leads
Grow your applications and move students into your own CRM journeys, with our unlimited undergraduate, postgraduate and international leads from The Uni Guide and The Student Room. (PG on TSR only).
Providing a continuous flow of student leads all year round, unlimited leads:
- Means there’s no need to monitor budget or set a cap on how many leads we send you
- Helps you tap into vital revenue streams of both undergraduate and postgraduate prospective applicant markets
- Delivers high-quality leads via forms, with rich data, enabling you to build meaningful relationships with prospective students
CRM integration capabilities also mean leads can pass directly into your CRM system, saving data entry resource and ensuring prospective students are followed up in a personalised and efficient manner.
This data capture, coupled with CAMPUS Lens™ reporting, will enable you to track lead volumes, enriched with data fields and relevant education data, to gain deeper insights in supporting your marketing and recruitment strategies.
CAMPUS Lens™
CAMPUS Lens™ is The Student Room's live reporting dashboard, powered by CAMPUS Brain™ - our new suite of foundational AI and data technologies.
CAMPUS Lens™ contains insight reports that will help your university understand students particularly in the context of your own, and competitor universities. It also features a range of reports to help you understand how The Student Room is performing for you.
A North West university used our sentiment and trends to understand student revision needs. They then created a revision and wellbeing CRM journey as a result which in turn, boosted conversion rates.
This new product will provide alternative insights to other HE insight tools in the market. We want the insights that you get from CAMPUS Lens™ to be useful not only for guiding your university's activity on The Student Room, but also to inform your wider marketing and recruitment activities.
CAMPUS Lens™ enables you to:
- View with ease how your institution is performing against the market and competitors
- Utilise trends and what resonates with students, to help shape your social and content strategies
- Gather actionable insight on where to best allocate budget and resource
Monthly student sentiment
Our monthly student sentiment meetings are a regular opportunity to check in with the main points of contact at your university.
It’s a time for us to understand your current challenges, update on performance of campaigns with The Student Room and keep your team updated on the latest student sentiment and market insight.
Not only will we share on-site student opinion data, but the team will also ensure you get the most out of CAMPUS Lens™ insights accessible to you.
Unlimited Official Reps
An Official Rep is a representative who can engage directly with students on The Student Room. We position and badge your Reps as the authoritative voice of your university, so students know they can trust your communications.
Reps will be at the heart of opinion-forming conversations where they can post and answer questions, set up threads on topics that matter to you, and respond when students are talking about your university.
Enhancing from our current offering of just three Official Reps to the new unlimited Reps feature, allows you to provide each of your ambassadors with their own log-in. A larger team of reps enables focus on different areas e.g. Postgrad or International as well as having student ambassadors proactively creating engaging content about your university.
To get the most out of this feature we’ll support you with:
- Best practice discussion templates to help Reps initiate conversations effortlessly.
- Enhanced dedicated community hub for Reps to learn from each other and share insights, fostering a collaborative environment.
- Unlimited training and resources providing comprehensive onboarding and ongoing training to ensure Reps have a deep understanding of community engagement.
Deep affinity brand building
With 96% of Year 11s telling us they want more information from universities, this feature will drive awareness in the early engagement pool as well as support conversion for those in Year 13 making applications.
As an 'always on' product, deep affinity brand building works by including interesting "Did you know?" facts about your university and 4/5 star student reviews from The Uni Guide in our high-engagement student emails and in our articles and discussions on site and in the app.
These elements are based on location, subject, university, and competitor targeting and are the only commercial items to be included within our highly trusted and engaging student emails.
This feature:
- Extends your reach to a Year 11 audience right though to enrolment
- Builds credibility and trust with students through authentic comms and long-term engagement
- Maximises brand awareness so you are top-of-mind for students in their decision-making journey
University profile and course listings on The Uni Guide
The Uni Guide is a trusted, impartial university comparison site which empowers prospective students to make informed choices about which universities to shortlist.
A university profile on The Uni Guide is your shop window for prospective applicants. You can include key information and engaging content for applicants who are making decisions about where to study to help you stand out against your competitors.
You'll clearly own both your university profile and course pages on The Uni Guide. This will include:
- Removal of competitor ads so users stay focused on your institution
- Embedding of video and other enhanced profile features such as discussions to help you showcase the best of your institution and student experience when students are actively researching on The Uni Guide
- Pinned student reviews to build trust and attract prospective students
- Prominent lead buttons to drive data capture and conversion
Owned discussions
Have brand presence and own the space where students are discussing topics around your university e.g. in subject forums, accommodation forums or in our UCAS, Clearing and Applications forum.
This presence adopts a more native experience than traditional display advertising, with the key elements always staying in high profile view as the user scrolls down the page. This reduces repeated banner ads on a page to make it a cleaner user experience, ensures users are fully engaged with your university discussions and will drive leads for your university.
Ultimately for the student/user, there is less noise on the page, and your messaging will be more cohesive with the rest of the page content, in turn enhancing brand perception. Your visibility will also be enhanced as more conversations related to your university will be captured.
Build your TSR community
Building your TSR community uses our own brand offsite advertising to showcase our partner universities to students and influencers in our authentic and trusted environment over the 3 key phases of the student cycle – application, conversion, results.
By driving students to our partners community on our sites at each stage of the cycle students can
- Easily see the essential information and reviews from other students helping them narrow down their choices
- Enhance the opportunity for peer interaction to deepen their connection with the university
This feature aims to complement our partners own marketing activities with our independent voice and strengthen all the partner products in the University Partner Pack.
